What is conversation intelligence software?
Conversation intelligence software records sales calls and meetings, transcribes them, and analyzes them for topics, talk ratios, competitor mentions, objections, and next steps. Managers use it for coaching and deal reviews, and reps use it to recall exactly what buyers said. Gong is the category benchmark, with Chorus by ZoomInfo, Jiminny, Avoma, and Revenue.io as common alternatives.
What is the best conversation intelligence software?
Gong is the most common enterprise pick for combining call analysis, coaching, and deal inspection. Chorus by ZoomInfo fits teams already buying ZoomInfo data. Jiminny suits coaching-led mid-market teams, and Revenue.io suits phone-heavy teams. For tighter budgets, Avoma and Fireflies.ai cover recording and summaries. Balto and Observe.AI lean toward real-time guidance and contact-center style quality review.
How much does conversation intelligence software cost?
As of September 2026, Fireflies.ai has a free plan and paid plans from $10/seat/mo annually, Avoma starts at $19/seat/mo annually, and CallRail's lead tracking plans start at $50/mo. Gong, Jiminny, and Revenue.io are quote-only. Public reviews most often cite cost as Gong's main drawback, and one third-party review puts Chorus at $8,000 or more per year. Ask whether managers who only review calls need paid seats.
Is it legal to record sales calls?
Recording sales calls is legal in most places with proper consent, but the rules differ by jurisdiction. Some US states and many countries require every party to consent, while others require only one. Conversation intelligence tools generally let you configure recording notices and consent messages. Confirm the requirements with your legal team for every region you sell into, and review data retention settings.
What's the difference between conversation intelligence and an AI meeting assistant?
AI meeting assistants such as Otter.ai, Fathom, and Fireflies.ai focus on notes, summaries, and action items for the person in the meeting. Conversation intelligence platforms such as Gong and Jiminny analyze calls across the whole team for coaching, deal risk, and trends like competitor mentions. If the goal is saving rep admin time, a meeting assistant may be enough. If managers need to coach and inspect deals, choose conversation intelligence.
How do you get managers to actually use conversation intelligence?
Tie call review to meetings managers already run. Build deal reviews around recorded evidence, set a weekly target of a few scored calls per rep, and create saved searches for moments that matter, such as pricing discussions or competitor mentions. Adoption usually fails when the tool becomes a library nobody opens, so track manager usage during the first quarter and adjust the routine.