Close vs HubSpot Sales Hub
Close vs HubSpot for inside sales teams choosing between a calling-first CRM and a platform where marketing and sales share one record.
Verdict
Close fits outbound and inside sales teams that want calling, SMS, and email built in; HubSpot fits teams where marketing shares the record. Both publish prices. Close lists four plans from $9 to $139 per seat per month billed annually, with calling billed by usage. HubSpot has a free CRM and paid tiers from $20 per seat, with call recording and forecasting from Professional. The choice turns on whether your reps' day is dials or marketing-led pipeline.
How Close and HubSpot differ for calling teams
Close
Built around calling, email cadence, and rep productivity more than enterprise customization.
Best fit: High-velocity outbound teams. Category: CRM Software.
HubSpot Sales Hub
Fast time to value for teams that want CRM, automation, and reporting in one cleaner stack.
Best fit: Scaling mid-market teams. Category: CRM Software.
Questions to settle before choosing
How many calls and emails does a rep make each day?
Do you need a power or predictive dialer inside the CRM?
Does marketing run on HubSpot, and would splitting systems cost more than it saves?
Which activity and pipeline reports do managers need every week?
How many minutes of calling will the team use each month?
Pricing
Close: From $9/user/mo. Not independently verified, so confirm the current price with the vendor. Close pricing and plans
HubSpot Sales Hub: Free plan; from $20/user/mo. Checked against the vendor on . HubSpot Sales Hub pricing and plans
Where Close wins
Close fits high-velocity outbound and inside sales teams where reps make many calls and emails a day. Calling, email, SMS, and follow-up workflows live in the CRM, and G2 reviewers single out the dialer and fast rep ramp.
It now includes Chloe, an AI sales agent that runs inside workflows on Growth and above.
Where Close wins: calling-first workflow. Power and predictive dialers, SMS, and email live on the lead record, so reps work their list without a separate dialer or sequencer.
Pricing: Solo $9, Essentials $35, Growth $99, and Scale $139 per seat per month billed annually ($19 to $149 monthly). Growth adds workflows and the Power Dialer; Scale adds the Predictive Dialer and role-based permissions. Calling is about 2 cents per minute plus about $1 per number per month, and there is a 14-day trial (checked September 2026 on close.com).
Who it fits best: SMB and startup sales teams judged on activity and follow-up discipline.
Where HubSpot Sales Hub wins
HubSpot Sales Hub fits scaling B2B teams that want CRM, sequences, and reporting on the same record as marketing, with clean lead handoff and attribution.
Its free CRM and broad integration catalog make it an easy start, and Professional adds forecasting, call recording and transcription, and larger workflow limits.
Where HubSpot wins: marketing alignment and breadth. Lead scoring, lifecycle stages, attribution, and a large integration catalog suit teams whose pipeline starts with marketing.
Pricing: Free, Starter at $20 per seat per month list, Professional at $90 billed annually plus $1,500 onboarding, and Enterprise at $150 plus $3,500 (checked September 2026 on hubspot.com).
Who it fits best: teams whose pipeline starts with marketing and will add service or marketing hubs.
Watch-outs
Pricing side by side for 10 reps on annual billing: Close Growth is $11,880 a year plus calling usage; HubSpot Professional is $10,800 plus $1,500 onboarding. Close Essentials ($4,200) and HubSpot Starter ($2,400) are cheaper but lack automated workflows and forecasting respectively.
Where they overlap: both include pipelines, email sequences, calling, workflows, and AI assistants. Close packages them around rep activity; HubSpot packages them around the customer record.
Close's reporting covers the basics but can feel limited for ops-heavy teams that want custom dashboards. Test the reports managers use weekly.
Model calling usage at real volume. Close's per-minute charges add up for high-dial teams, while HubSpot calling may need a separate dialer.
HubSpot's cost jumps at Professional, and quotes moved to Revenue Hub. Budget renewals at list.
Migration note: moving from Close to HubSpot is common once marketing matures. Export call recordings and SMS history, map lead statuses to lifecycle stages, and rebuild workflows before switching.
Rep ramp matters for high-turnover SDR teams. Time how long a new rep takes to run a full calling block in each trial.
How to run the pilot: have three reps run a full week of calling in each trial, then compare connects per hour, logging accuracy, and how long managers took to build the weekly activity report.