Close plan template
Most close plans are a list of things the seller intends to do, written by the seller and never shown to the buyer. That is a to-do list, not a plan. A real close plan is built with the buyer, works backwards from a date the buyer cares about, and names a person on their side for every step, especially the legal, security, and procurement steps that actually cause slips.
- Category:
- Pipeline & Forecasting
- Formats:
- PDF + CSV + web view
- Sections:
- 6
- Updated:
What you get
- A milestone table built backwards from the buyer's go-live date, with buyer and seller owners
- A deal context sheet covering signer, compelling event, and approval path
- Worked example rows for security review, legal redlines, and procurement onboarding
- A checklist for deciding whether a close plan is strong enough to support Commit
- A shared-version guide for turning it into a mutual action plan the buyer edits
Who it's for
- AEs working late-stage deals with legal, security, or procurement steps
- Frontline managers who need evidence before accepting a deal into Commit
- Sales teams moving to buyer-facing mutual action plans
What's inside
- 1
Deal context
8 fields to complete
- 2
Milestone plan
6 columns, 6 worked example rows
- 3
Stakeholder map
6 columns, 2 worked example rows
- 4
Is this close plan strong enough for Commit?
9-point checklist
- 5
Turning it into a mutual action plan
Guidance notes
- 6
Why close plans fail
Guidance notes
Preview of section 1
Deal context
- Account and opportunity
- e.g. Northwind Logistics, 3-year platform
- Amount and term
- e.g. 140,000 ARR, 3 years
- Compelling event
- e.g. Current contract expires 31 Dec; renewal is 40% higher
The preview shows part of section 1. The full template has all 6 sections (5 not previewed here), with blank rows ready to fill in. Download the full template
How to use it
- 1
Start from the buyer's date, not your quarter end
Ask when they need to be live and why. Work backwards from that date through implementation, signature, legal, security, and procurement. If the result lands after your quarter end, you have learned something useful early.
- 2
Name a buyer owner for every row
A row with only a seller owner is something you hope happens. The steps that slip deals (security questionnaires, redlines, vendor onboarding) are all owned by people on the buyer's side you may never have met. Get their names.
- 3
Build it with the buyer, then share it
Draft it, then walk your champion through it on a call and let them correct the dates. A plan the buyer has edited is a signal; a plan they have never seen is a guess.
- 4
Review it weekly and mark slips honestly
Every week, update status and compare actual dates with planned ones. Two consecutive slipped milestones on a Commit deal is a reason to move it to Best case, whatever the rep says.
Frequently asked questions
What is a close plan in sales?
A dated sequence of steps from the current stage to signature and go-live, with an owner on both the buyer and seller side for each step. It makes the path to close visible so slips show up early.
What is the difference between a close plan and a mutual action plan?
A close plan is often an internal document. A mutual action plan is the same plan shared with and edited by the buyer. The mutual version is more reliable because the buyer has agreed to the dates.
When should an AE build a close plan?
When commercials are on the table, typically at the proposal stage. By Commit it is usually too late to absorb a legal or security review that takes longer than expected.
What should a close plan include?
The buyer's go-live date and reason, the signer, every approval step (security, legal, procurement, signature), a named buyer owner and a date for each, and a status column you update weekly.
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