CPQ software

CPQ software pays off when quoting errors, discount approvals, and product bundles start costing real money. The main tradeoff is commercial flexibility against the admin load of maintaining pricing rules. If you need help with terminology, check our sales ops glossary.

Tools compared

$35/user/mo billed annually, $49 monthly

Lowest published price · Qwilr

By Rajat GuptaReviewed September 2026How we research software

Side-by-side comparison

Click any tool name for the full write-up. For deeper analysis, read our buyer guides and research articles.

CPQ Software: published price, best fit and main tradeoff for every tool on this page
Tool	Published price	Best for	Main tradeoff
DealHub	Quote only	Mid-market and enterprise SaaS with bundles and approvals	Flexibility means someone has to design the rules well.
Salesforce Revenue Cloud	Growth, $150 per user per month billed annually	Salesforce-native enterprises with subscription contracts	Ongoing management is the recurring warning.
Oracle CPQ	$240/hosted named user/month	Large enterprises with complex, governed catalogs	A TrustRadius reviewer notes that Oracle CPQ handles small to medium complexity well but becomes a challenge for highly customizable products with complex rules.
Conga CPQ	Quote only	Document-heavy Salesforce teams with complex catalogues	CPQ projects fail on data, not software.
PandaDoc CPQ	Quote only	SMB and mid-market with a moderate catalog	Complex configuration rules, multi-level approvals, and usage-based pricing are where lighter CPQ tools usually hit limits.
HubSpot Revenue Hub	Free product library, then $85/seat/mo Professional (annual)	HubSpot teams with a modest catalogue and simple discount rules	Complex configuration is where native quoting runs out.
Logik.ai	Quote only	Configure-to-order manufacturers and complex B2B sellers	Ownership changed recently.
QuoteWerks	$45.83/concurrent user/mo on an annual contract, $50 monthly	IT resellers and channel partners with large catalogs	Check how current the product experience feels to your reps and how updates are delivered.
Quoter	$299/mo for 75 published quotes, unlimited users	MSPs and IT resellers with a simple catalog	Lighter tools tend to hit limits on complex configuration rules and multi-step approvals.
Qwilr	$35/user/mo billed annually, $49 monthly	Proposal-led sales motions	Qwilr is not a full CPQ.
iQuoteXpress	$39/user/mo, one to five users	3 to 50 seats selling configurable products	With a small public review base, confirm the depth of your specific configurator and CRM integration in a pilot rather than relying on demos of other industries.
PROS Smart CPQ	Quote only	Advanced pricing teams	Pricing guidance only works with good transaction data.
Subskribe	Quote only	SaaS subscriptions with frequent amendments	Acquisitions change roadmaps.
Experlogix CPQ	Quote only	Manufacturers and distributors with configurable products	Flexibility cuts both ways.
ConnectWise CPQ	Quote only	Small to mid-sized MSPs already on ConnectWise	Setup and customization are the main complaints, and one reviewer notes it is not a good standalone option.

Showing 15 of 15 tools

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What is CPQ Software

Configure, price, quote, approvals, and quote-to-close workflow for complex commercial motions. Browse our full software directory to explore tools across all sales ops categories.

Curated list of best CPQ software tools

Full write-ups for each tool. Pricing, fit, strengths and limitations. Need a side-by-side breakdown? See our head-to-head software comparisons.

DealHubCustom quote View profile

Reviewers often describe DealHub as easy to use and flexible enough to handle complex pricing and approvals. One Gartner Peer Insights reviewer said it let their team bring complex pricing and approval logic into a single platform.

Best for: DealHub fits SaaS companies with subscription pricing, bundles, and discount approvals where RevOps wants to own the configuration. It suits teams that want quoting and contract steps connected rathe…
Main tradeoff: Flexibility means someone has to design the rules well. Ask for a customer reference with pricing as complex as yours, and confirm how changes to pricing rules are tested before they reach reps.
Buying motion: Can you configure our three most complex real quotes during the evaluation, including approvals?
Pricing context: DealHub does not publish prices. Its pricing page shows two tiers, Growth for governed revenue execution and Scale for advanced billing control, with a Request Pricing button on each. Expect the quot…

Read the full DealHub review

Salesforce Revenue CloudFrom $150/user/mo View profile

Revenue Cloud puts quoting next to CRM data, approvals, and downstream revenue operations in one platform. A Software Advice reviewer rated it better than most CPQ tools for long-term SaaS contracts, and a G2 reviewer credited it with improving efficiency and accuracy.

Best for: It fits Salesforce-native enterprises with complex pricing, subscription or multi-year contracts, and approval chains that need to connect to billing and revenue processes. Companies with dedicated S…
Main tradeoff: Ongoing management is the recurring warning. Reviewers say it needs a dedicated owner, and one noted bugs still being worked out. If your quoting is simple today, you may pay for complexity you do no…
Buying motion: Which existing Salesforce and CPQ licenses does Revenue Cloud require, and what is the three-year total?
Pricing context: Salesforce now publishes Revenue Cloud prices. Revenue Cloud Growth costs $150 per user per month billed annually and covers quoting and configuration, order capture and subscriptions. Revenue Cloud…

Read the full Salesforce Revenue Cloud review

Oracle CPQFrom $5 View profile

Oracle CPQ is built for governed quoting at scale: product rules, pricing logic, and approvals all live in one controlled system that connects to CRM and ERP. Gartner Peer Insights reviewers describe it as bringing discipline to the quoting process.

Best for: It fits large enterprises with a big, configurable catalog, a formal pricing function, and in-house or partner developers to maintain the logic. It suits teams already running Oracle back-office syst…
Main tradeoff: A TrustRadius reviewer notes that Oracle CPQ handles small to medium complexity well but becomes a challenge for highly customizable products with complex rules. Test your hardest configuration in th…
Buying motion: Can you configure our most complex product with its real rules during the POC, and how long does the quote take to load?
Pricing context: Oracle is one of the few enterprise CPQ vendors with a public list price. Its CPQ Cloud Service global price list (dated November 1, 2024, and still the version on oracle.com in September 2026) sets…

Read the full Oracle CPQ review

Conga CPQCustom quote View profile

Reviewers credit Conga CPQ with bringing structure to quoting. One says it manages product configuration and pricing rules in one place so quotes are more reliable, and another says it supports bundles, custom pricing, and discount rules for complex deals.

Best for: Conga CPQ fits document-heavy revenue teams, often on Salesforce, where quotes, proposals, and contracts all need to draw on the same deal data. It suits organizations with complex catalogs and forma…
Main tradeoff: CPQ projects fail on data, not software. If your product catalog and pricing rules are not documented, implementation will stall. Also ask how Conga's roadmap relates to your CRM vendor's own CPQ pla…
Buying motion: What is the implementation estimate for our catalog size and number of pricing rules?
Pricing context: Conga does not publish CPQ pricing. Its pricing page talks about transparency and budget alignment but lists no plans or figures, so every number comes from a sales conversation. "How much is Conga C…

Read the full Conga CPQ review

PandaDoc CPQFrom $19/user/mo View profile

The quote and the signed document live in one flow. Reviewers on SoftwareReviews note that reps pull products and services from the CRM automatically, which cuts errors, and G2 users consistently rate PandaDoc easy to use.

Best for: PandaDoc CPQ fits SMB and mid-market teams with a manageable catalog, standard discounting, and a need to get quotes signed faster. It works well when the team already uses PandaDoc for proposals or…
Main tradeoff: Complex configuration rules, multi-level approvals, and usage-based pricing are where lighter CPQ tools usually hit limits. Build your hardest quote during the trial before assuming it will scale wit…
Buying motion: Does Business cover our quoting needs, or do we need Enterprise plus the CPQ Workflows add-on, and what does that add-on cost at our seat count?
Pricing context: Per PandaDoc's help center plan comparison (updated July 2026), quoting is spread across plans. Starter ($19/user/month annually, $35 monthly) has no quote builder, pricing tables, or product catalog…

Read the full PandaDoc CPQ review

HubSpot Revenue HubFree plan; from $85/user/mo View profile

No integration layer. Quotes pull products and deal data from the same HubSpot records reps already use, and approvals run on the same platform, so nothing has to sync between systems.

Best for: HubSpot CPQ fits HubSpot-centered teams with a manageable product catalog, standard discount rules, and a need to get quotes out faster without a separate tool.
Main tradeoff: Complex configuration is where native quoting runs out. If you sell bundles with dependencies, usage-based pricing, or multi-currency ramps, test those exact scenarios before you commit.
Buying motion: Which quoting and approval features does Revenue Hub Professional include, and which require Enterprise?
Pricing context: HubSpot moved quoting and CPQ into Revenue Hub, which it renamed from Commerce Hub on June 16, 2026, according to a HubSpot Community announcement; the product catalog now lists a Revenue Seat (previ…

Read the full HubSpot Revenue Hub review

How to evaluate CPQ software

Best for teams managing approvals, discount control, renewals, and multi-product packaging with more precision than manual quoting allows.

Identify the specific workflow problem driving the CPQ software evaluation.

Separate must-have capabilities from features that won't change how reps and managers work day to day.

Check rollout effort, admin overhead, and how pricing scales before scheduling demos.

If you are unfamiliar with any of the terminology above, our sales ops glossary covers the definitions and benchmarks sales leaders reference most often. You can also explore our sales operations resources for additional frameworks and guides.

Frequently asked questions

What is CPQ software?

CPQ stands for configure, price, quote. CPQ software helps reps build accurate quotes by selecting valid product combinations, applying pricing and discount rules, routing approvals, and producing a quote document the buyer can sign. It matters most for companies with many products, bundles, or discount tiers. Salesforce Revenue Cloud, DealHub, Oracle CPQ, Conga CPQ, and PandaDoc CPQ are common options.

What's the difference between CPQ and quoting in a CRM?

CRM quoting builds a quote from line items on a deal, which works when products and prices are simple. CPQ adds rules on top: which products can be sold together, how discounts are calculated, who must approve exceptions, and how renewals and amendments are priced. If reps build quotes in spreadsheets or approvals happen in chat threads, native CRM quoting is no longer enough.

How much does CPQ software cost?

As of September 2026, PandaDoc starts at $19/user/mo billed annually, with CPQ workflows as a quoted add-on. HubSpot Revenue Hub Professional is $85/seat/mo billed annually, Quoter starts at $299/mo, and Qwilr at $35/user/mo annually. Enterprise CPQ from Salesforce Revenue Cloud, DealHub, Oracle, Conga, and PROS is quote-only, and implementation can cost as much as licenses because someone has to build and maintain the pricing rules.

Do small companies need CPQ software?

Usually not. If you sell a handful of products at list price with occasional discounts, quotes in your CRM or a proposal tool like PandaDoc or Qwilr are enough. CPQ earns its cost when quote errors, slow discount approvals, or complex bundles start losing deals or margin. A useful test is whether finance regularly corrects quotes or order forms after the customer has signed.

What is the best CPQ software for SaaS companies?

For SaaS, DealHub is a frequent pick because it combines guided selling, quoting, and subscription workflow, and it acquired subscription billing vendor Subskribe in November 2025. Salesforce Revenue Cloud fits Salesforce-native companies, and HubSpot Revenue Hub suits HubSpot shops with simpler pricing. PandaDoc CPQ and Qwilr work for SMB teams whose main need is a clean, signable quote rather than deep pricing logic.

What should CPQ software integrate with?

At minimum, CPQ needs a two-way connection to the CRM for accounts, opportunities, and the product catalog, plus e-signature for closing. Subscription businesses also need it to pass clean order data to billing and ERP systems so finance does not re-key contracts. Ask vendors to show one quote flowing from the CRM opportunity to a signed order and into billing in a single demo.