Sales coaching 1:1 template
Most sales 1:1s turn into a deal-by-deal pipeline review, because pipeline is urgent and the manager has a forecast call on Thursday. Skill coaching and development get squeezed into the last five minutes or dropped. This template splits the 1:1 into timed blocks, keeps deal inspection short and focused on risk, and gives skill coaching a fixed slot tied to one behavior at a time.
- Category:
- Enablement & Process
- Formats:
- PDF + web view
- Sections:
- 6
- Updated:
What you get
- A 45-minute weekly 1:1 agenda with timed blocks for pipeline, skills, and development
- A pipeline block limited to deals with a risk or a decision, not every open opportunity
- A skill coaching log that tracks one behavior at a time across weeks
- A monthly development check-in and a commitments tracker
Who it's for
- Frontline sales managers running weekly 1:1s
- New managers promoted from a quota-carrying role
- Sales leaders standardizing coaching across a team
What's inside
- 1
Weekly 1:1 agenda (45 minutes)
5 columns, 5 worked example rows
- 2
Pipeline block: deals to discuss
6 columns, 2 worked example rows
- 3
Skill coaching log
6 columns, 3 worked example rows
- 4
Monthly development check-in
5 fields to complete
- 5
Manager's 1:1 habits
7-point checklist
- 6
Why 1:1s collapse into pipeline reviews
Guidance notes
Preview of section 1
Weekly 1:1 agenda (45 minutes)
Blocks total 45 minutes: 5 + 15 + 15 + 5 + 5. Keep them in this order so skills and development are not dropped.
| Block | Minutes | Led by | What happens | Output |
|---|---|---|---|---|
| Rep's topic | 5 | Rep | Anything the rep wants to raise first | Decision or action on the topic |
| Pipeline: risks and decisions | 15 | Rep | Three to five deals where something must change | One next action per deal |
The preview shows part of section 1. The full template has all 6 sections (5 not previewed here), with blank rows ready to fill in. Download the full template
How to use it
- 1
Let the rep set the first five minutes
The rep brings their own topic first: a blocker, a question, a deal they are stuck on. If the manager always sets the agenda, the rep stops bringing problems until they are too late to fix.
- 2
Inspect only deals with a risk or a decision
The rep lists the three to five deals where something needs to change: a slipping close date, a missing stakeholder, a pricing decision. Everything else is covered in the forecast process, not the 1:1.
- 3
Coach one skill for at least three weeks
Pick one behavior from a call scorecard (for example, asking about decision process) and work on it until the rep does it without prompting. Switching skills every week produces no change.
- 4
Protect the development block
Five minutes weekly and a longer conversation once a month. If you cancel a 1:1, move it; do not merge it into a team meeting.
- 5
Close with written commitments from both sides
Two or three commitments, each with an owner and a date, written in the shared document. Start the next 1:1 by checking them.
Frequently asked questions
What should a sales 1:1 cover?
A topic the rep chooses, the few deals with a risk or decision, one skill the rep is working on (reviewed from a call recording), their development goal, and written commitments. Full pipeline inspection belongs in the forecast process.
How long should a sales coaching 1:1 be?
30 to 45 minutes weekly works for most teams. Shorter meetings usually lose the skill block; longer ones drift back into pipeline.
How do you coach a sales rep on skills?
Pick one observable behavior, review a recording together, ask the rep what they would change, practice it, and check the next recording. Stay on the same skill for several weeks until it sticks.
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