Sales coaching 1:1 template

Most sales 1:1s turn into a deal-by-deal pipeline review, because pipeline is urgent and the manager has a forecast call on Thursday. Skill coaching and development get squeezed into the last five minutes or dropped. This template splits the 1:1 into timed blocks, keeps deal inspection short and focused on risk, and gives skill coaching a fixed slot tied to one behavior at a time.

Formats:
PDF + web view
Sections:
6
Updated:

What you get

  • A 45-minute weekly 1:1 agenda with timed blocks for pipeline, skills, and development
  • A pipeline block limited to deals with a risk or a decision, not every open opportunity
  • A skill coaching log that tracks one behavior at a time across weeks
  • A monthly development check-in and a commitments tracker

Who it's for

  • Frontline sales managers running weekly 1:1s
  • New managers promoted from a quota-carrying role
  • Sales leaders standardizing coaching across a team

What's inside

  1. 1

    Weekly 1:1 agenda (45 minutes)

    5 columns, 5 worked example rows

  2. 2

    Pipeline block: deals to discuss

    6 columns, 2 worked example rows

  3. 3

    Skill coaching log

    6 columns, 3 worked example rows

  4. 4

    Monthly development check-in

    5 fields to complete

  5. 5

    Manager's 1:1 habits

    7-point checklist

  6. 6

    Why 1:1s collapse into pipeline reviews

    Guidance notes

Preview of section 1

Weekly 1:1 agenda (45 minutes)

Blocks total 45 minutes: 5 + 15 + 15 + 5 + 5. Keep them in this order so skills and development are not dropped.

BlockMinutesLed byWhat happensOutput
Rep's topic5RepAnything the rep wants to raise firstDecision or action on the topic
Pipeline: risks and decisions15RepThree to five deals where something must changeOne next action per deal

The preview shows part of section 1. The full template has all 6 sections (5 not previewed here), with blank rows ready to fill in. Download the full template

How to use it

  1. 1

    Let the rep set the first five minutes

    The rep brings their own topic first: a blocker, a question, a deal they are stuck on. If the manager always sets the agenda, the rep stops bringing problems until they are too late to fix.

  2. 2

    Inspect only deals with a risk or a decision

    The rep lists the three to five deals where something needs to change: a slipping close date, a missing stakeholder, a pricing decision. Everything else is covered in the forecast process, not the 1:1.

  3. 3

    Coach one skill for at least three weeks

    Pick one behavior from a call scorecard (for example, asking about decision process) and work on it until the rep does it without prompting. Switching skills every week produces no change.

  4. 4

    Protect the development block

    Five minutes weekly and a longer conversation once a month. If you cancel a 1:1, move it; do not merge it into a team meeting.

  5. 5

    Close with written commitments from both sides

    Two or three commitments, each with an owner and a date, written in the shared document. Start the next 1:1 by checking them.

Frequently asked questions

What should a sales 1:1 cover?

A topic the rep chooses, the few deals with a risk or decision, one skill the rep is working on (reviewed from a call recording), their development goal, and written commitments. Full pipeline inspection belongs in the forecast process.

How long should a sales coaching 1:1 be?

30 to 45 minutes weekly works for most teams. Shorter meetings usually lose the skill block; longer ones drift back into pipeline.

How do you coach a sales rep on skills?

Pick one observable behavior, review a recording together, ask the rep what they would change, practice it, and check the next recording. Stay on the same skill for several weeks until it sticks.

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