AiSDR pricing, features and alternatives

The short answer

Buy AiSDR if leads arrive faster than anyone answers them, HubSpot holds the funnel, and you want something running within weeks with vendor-managed onboarding. G2 reviewers say it is easy to pick up, and the published rate card means you can build a cost-per-meeting model before you ever speak to a salesperson.

Skip it if you need segment-specific workflow logic, because Coldreach's analysis says control over workflows is limited. Skip it too if the job is high-volume cold outbound to net-new accounts, or if your budget cannot absorb a quarterly commitment paid upfront: Scale costs $7,500 before the first month runs.

Where AiSDR fits

AiSDR fits a smaller or mid-market team with a follow-up problem rather than a prospecting problem. The product's focus is speed and consistency on leads you already have: following them up, qualifying them, and booking meetings. That distinction decides whether the purchase makes sense, because a team with 40 unworked inbound leads a week is buying coverage, while a team with no inbound is buying a cold outbound engine and should be shopping differently.

HubSpot is the practical centre of gravity. AiSDR is most often discussed by teams that run their funnel there, and HubSpot-centred teams are its core audience, so the integration questions are the fit questions. Confirm which properties it reads and writes, how it logs activity, and above all how it avoids emailing a contact who is already in an active deal. That last one is not a nice-to-have: an AI agent nurturing a prospect your AE is negotiating with is the failure mode that ends pilots.

Routing has to be decided before launch, not discovered after it. Write down which lead sources go to the agent and which go straight to a rep, and what a qualified conversation looks like when it gets handed over. Our lead routing rules template is the right place to settle it, and the definitions matter as much as the routes: agree what a marketing-qualified lead is and what the sales-qualified lead handoff criteria are, or the agent will pass conversations nobody wants and your reps will stop trusting it inside a month.

Set expectations about configuration effort honestly. Enginy's roundup notes that initial setup needs attention to get good results, and reviewers describe workflow control as shallow once you are past the basics. Both things are true at once: it is quick to start and hard to bend. If your plan involves different messaging and qualification rules per segment, test that in the demo with your own segments rather than accepting that it can be done.

Treat the mixed early impressions as a reason to pilot narrowly rather than a reason to dismiss it. On Reddit, one marketer who tried both Artisan and AiSDR felt they were undercooked and too similar to Apollo to justify a switch. That is one person's read, but it points at the real question for this category: whether an autonomous agent beats a human with a sequencing tool on the same lead flow. The only way to answer it is to split one lead source and measure, which is what the pilot below is for.

AiSDR pricing

AiSDR publishes three plans and prices them by the number of AI-researched contacts it works each month rather than by seat, which makes it one of the few products in this category you can model before a sales call. The figures verified in our September 2026 check are Solo at $250 a month for 200 contacts, Explore at $900 a month for 800 contacts, and Scale at $2,500 a month for 2,500 contacts. Explore and Scale require a quarterly commitment paid upfront, and annual billing takes 20% off all three.

Plans and list rates

Solo

$250 a month. One user, 200 AI-researched contacts a month, 1 domain, 3 mailboxes, 1 LinkedIn account. Monthly and cancellable; $2,400 a year on annual billing.

Explore

$900 a month. Unlimited users, 800 contacts a month, 2 domains, 6 mailboxes, 5 LinkedIn accounts. Quarterly commitment paid upfront; $8,640 a year on annual billing.

Scale

$2,500 a month. Unlimited users, 2,500 contacts a month, 6 domains, 18 mailboxes, 20 LinkedIn accounts. Quarterly commitment; $24,000 a year on annual billing.

Fully managed service

Adds $2,500 a month on Scale, doubling the monthly cost of that plan. Scope what the service covers and who performs it before you count on it.

Cost per contact, which is the number that matters

Because Explore and Scale include unlimited users, a 10-person team pays the same as a two-person team. Contact volume is the unit, so compare on cost per contact rather than on the headline. Explore works out to $1.125 per contact on quarterly billing ($900 / 800), or $0.90 on annual billing ($8,640 / 12 / 800). Scale is $1.00 per contact, or $0.80 annually ($24,000 / 12 / 2,500). The volume discount between the two tiers is real but modest: roughly 11% on quarterly billing, and the annual discount is worth more than the tier upgrade.

The tier boundaries bite harder than the rates do. A team that needs 1,500 contacts a month cannot buy 1,500, it has to move to Scale at 2,500, which means $7,500 upfront for the first quarter and 1,000 contacts a month you are not using. That is the single most expensive mistake available on this rate card, so measure your real monthly contact requirement before choosing a tier, and ask what happens when you exceed the included volume rather than assuming it rolls.

Sending capacity is capped per plan and that is a second tier driver nobody models. Domains, mailboxes and LinkedIn accounts step up with the plan, so a team whose volume fits Explore but whose sending footprint needs 18 mailboxes is on Scale regardless of contact count. Count mailboxes and domains alongside contacts before you pick, and run both numbers through our sales tool ROI calculator against the meetings you expect them to produce.

AiSDR's published rates make the business case arithmetic unusually clean, so do the arithmetic. Pick the tier from measured contact volume and measured sending footprint, not from the brochure, and decide whether the annual 20% is worth the lock-in before the quarterly commitment makes the choice for you. Get three things in writing: the overage behaviour when you exceed the included volume, what the fully managed service at $2,500 a month performs, and whether unused contacts carry over. Read how we review software for what we verify and what we do not.

What AiSDR gives up

You give up deep workflow control. Coldreach's analysis calls it plug-and-play with strong personalization and CRM sync, and short on deep workflow control, which is a fair description of the trade. If branching logic by segment is on your requirements list, this is the limitation that will bite, and it will bite after you have configured everything else.

You give up monthly flexibility above the entry tier. Solo is monthly and cancellable, but Explore and Scale require a quarterly commitment paid upfront. That means the smallest real experiment on Explore costs a quarter, and on Scale it costs $7,500. Pilot on Solo where the volume allows, precisely so the commitment comes after the evidence.

You give up the ability to buy exactly the volume you need. The tiers jump from 200 to 800 to 2,500 contacts a month, so most teams either underbuy and hit a ceiling or overbuy and pay for headroom. There is no honest way around this other than measuring your real volume first and accepting which side of the gap you land on.

You give up some of the personalization advantage if nobody reads the output. Reviewers rate the personalization well, and personalization is exactly where a single wrong fact does the damage. Read a sample of 30 messages before launch and check that the details about each prospect are correct, then keep spot-checking, because the failure is silent and lands in your prospects' inboxes rather than in a dashboard.

You give up a confirmed free trial. We could not confirm one in public sources, so ask about trial or pilot options when you request pricing. The published rate card softens this considerably: you can price the experiment yourself, which is more than most vendors in this category allow.

How AiSDR compares

AiSDR is one of the few products here with a rate card, and that changes how the comparison works. Against 11x and Artisan, both quote-only, you are comparing a known cost per contact against a proposal, so get their quotes before you decide and convert each one to cost per contact on the same basis. Jason AI publishes tiered monthly figures and is the closer structural match for a managed agent. Apollo.io is the honest alternative for a team that would rather keep reps writing and buy data plus sequencing, and Jeeva AI is the cheapest published floor in the category. The question across all six is whether an autonomous agent beats a human with a sequencing tool on your lead flow. Every published figure traces to our September 2026 pricing check of that product.

What to test in an AiSDR pilot

Route a slice of new inbound to AiSDR and a matched slice to your current process, then compare on meetings held per dollar rather than on replies. Run it on Solo if your volume allows, so the quarterly commitment comes after the evidence. Every step below should end in a number you can put in a business case.

1. Split one lead source in half for a month, with the same volume and the same definition of a qualified meeting on both sides. Measure time to first touch, meetings booked and meetings held, for the agent and for your current process.
2. Read 30 generated messages before a single one sends, and check every factual claim about the prospect. One wrong fact undoes the personalization that reviewers rate highly, and this is the only step that catches it before a prospect does.
3. Confirm which HubSpot properties AiSDR reads and writes, how activity is logged, and how it excludes contacts already in an open deal. Then test the exclusion by putting a test contact into an active deal and watching what happens.
4. Set up two different messaging and qualification rule sets for two different lead sources and see how far the configuration bends. Reviewers call workflow control limited, so find your ceiling during the pilot rather than in month three.
5. Time the handoff: when the agent qualifies a conversation, how it reaches a rep, and how long that takes. Check it against the handoff criteria in our SDR to AE handoff checklist, because a qualified conversation that waits a day is a lead you paid twice for.
6. Count the contacts the agent consumed against the plan allowance, then project forward to a normal month and a busy one. The tier gaps are wide enough that this projection decides what you pay for a year.
7. Get the commercial answers in writing before the commitment starts: overage behaviour above the included volume, whether unused contacts carry over, the scope of the fully managed service at $2,500 a month, and the cost of moving between tiers mid-term.

AiSDR questions buyers ask

Do AI SDRs work?

They can for well-defined jobs like fast lead follow-up. Results depend on lead quality, clear qualification rules, and someone reviewing output. Mixed reviews across the category show that setup matters more than the tool.

What is AiSDR used for?

Following up and qualifying leads already in your pipeline and booking meetings, with activity logged in the CRM.

How much does AiSDR cost?

AiSDR publishes three plans: Solo at $250 a month for 200 contacts, Explore at $900 a month for 800 contacts, and Scale at $2,500 a month for 2,500 contacts. Explore and Scale need a quarterly commitment, and annual billing takes 20% off (checked September 2026 on aisdr.com).

Is there a free trial for AiSDR?

We couldn't confirm a trial in public sources. Ask about trial or pilot options when you request pricing.

Who are AiSDR's main competitors?

11x and Artisan are the usual AI SDR comparisons. Apollo.io comes up for teams that want data and sequencing without an autonomous agent.

Does AiSDR work with HubSpot?

HubSpot-centered teams are its core audience. Confirm the depth of the integration for your specific properties and workflows during the demo.

How much does an AI SDR cost?

It varies from a published rate card to a negotiation. AiSDR publishes $250 to $2,500 a month by contact volume, and Jeeva AI starts at $95 a month. 11x and Artisan publish nothing at all, so convert any quote to cost per contact before comparing it against a published plan.

How can AI generate leads?

AiSDR does not generate net-new leads so much as work the ones you have: it follows up, qualifies and books meetings from existing inbound and recycled pipeline. If net-new prospecting is the goal, outbound-first agents or a data and sequencing tool are the closer fit.

How much does 11x.AI cost per month?

11x does not publish prices at any tier, so there is no monthly figure to quote. For a floor, the AI SDR tools that do publish run from $250 to $2,500 a month on AiSDR's plans. Treat that as the bottom of the range you are negotiating against.

Related

If AiSDR is on your shortlist, the comparison depends on whether the job is follow-up or net-new. 11x and Artisan are the outbound-first agents to price against it, Jason AI is the closest structural match with published tiers, and Apollo.io is the right answer for a team that would rather keep reps writing and buy data plus sequencing. The full set sits in our AI SDR software directory, which separates follow-up agents from outbound-first ones, and teams that decide a human still sends the email should read the sales engagement software category instead.

AiSDR sits in our AI SDR Software directory.