Xactly AlignStar pricing, features and alternatives
Xactly AlignStar is territory mapping and alignment software. A planner loads accounts, ZIP codes and potential into a map, grades how balanced the current territories are, and redraws them with an optimizer or by hand. It is built for the person who owns the annual realignment, not for reps in the field, and it is a planning tool rather than a system of record for account ownership. Pricing is not published.
Pricing checked against Xactly's sales territory mapping page.
The short answer
Buy Xactly AlignStar if you redraw geographic territories at least once a year and do it today in Excel with ZIP code lists, leadership asks you to prove territories are fair before comp plans go out, and your reps travel, so drive time and workload matter as much as revenue potential. It fits best where Xactly Incent already calculates pay.
Skip it if your territories are named-account lists with no geographic logic, if you need rep-facing routing and check-ins more than planner-side design, or if finance wants territory, headcount and revenue models in one general planning platform.
Where Xactly AlignStar fits
The Alignment Report Card is what distinguishes it. Xactly describes it as automated grading that benchmarks territory balance against your objectives, which gives a sales ops lead a defensible score to show leadership before and after a redraw. Pair that with the optimizer and what-if modeling and you have a focused tool for one job: redrawing a patch map.
Accounts and prospects are plotted on a map, and planners reassign geography by clicking and dragging, per Xactly's product page, with thematic and choropleth maps showing where potential or workload concentrates. In a demo, load one real region with a few thousand accounts and watch how quickly the map redraws after each change. Lag at that stage becomes painful across a national realignment.
The optimizer proposes a balanced alignment and what-if analysis lets you compare it with the current map before anything changes. Xactly's older data sheet also names a Territory Expert feature. Check whether the optimizer can respect the constraints you care about, such as keeping named accounts with their current rep or limiting drive time.
Xactly says AlignStar connects with CRM, ERP and HR platforms and accepts spreadsheet imports. A TrustRadius reviewer describes the desktop version updating Salesforce, while another review theme asks for tighter automatic field updates. Confirm which Salesforce objects and fields get written back once you publish an alignment.
The product predates Xactly. Xactly announced on August 8, 2017 that it had completed the acquisition of AlignStar, also known as TTG, per its own press release, and the name is still in use in 2026: Xactly's sales territory mapping page is titled Xactly AlignStar, and the Xactly Plan page lists AlignStar as the territory mapping component beside Plan's quota and capacity modeling. A balanced map is the output of good territory planning, not a substitute for it.
Xactly AlignStar pricing
Xactly does not list a price for AlignStar on its product pages, and a third-party comparison page from Territory Creator also notes that enquiries go through a demo request. Expect a custom quote, with no self-serve route in.
How it is sold
- AlignStar license
- Custom quote. Ask for per-planner pricing, data layer costs, and the price with and without Xactly Plan.
Three things move the number:
- How many planners need licenses. This is a planner-side tool, so the seat count is small and the per-seat figure matters more than usual.
- Which data you want loaded: account lists, plus any demographic or firmographic layers. Ask which layers are included and which are extra.
- Whether AlignStar is bought alone or inside a Xactly Plan or Incent deal. Get the standalone figure and the bundled figure side by side so you can see what the suite discount is worth.
Xactly's older product sheet says AlignStar needs no implementation and that planners can design territories within minutes of getting access. Treat that as the best case. Budget time for cleaning account addresses and agreeing on the balance metric, whether that is revenue potential, account count or workload, because those decisions take longer than the software setup. Our September 2026 check found no published rate.
What Xactly AlignStar gives up
AlignStar is a planning tool, not a system of record for ownership. You still need your CRM, or Salesforce Enterprise Territory Management, to enforce who owns which account day to day. It does not route reps or log visits either.
Public review volume is small, far smaller than for Xactly Incent, so references do more work than reviews here. Ask for customers who ran a full realignment with it in the last year.
Nothing is published on price, so every evaluation starts with a sales conversation. That slows early budgeting more than it slows the project.
How Xactly AlignStar compares
Varicent Territory Management is the closest enterprise rival, with rules-based account assignment tied to its compensation platform. Anaplan suits companies that want territory, capacity and finance models in one place. Salesforce Enterprise Territory Management enforces ownership inside the CRM but does not optimize maps, and ArcGIS Business Analyst goes deeper on geographic and demographic analysis than any of them.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| Xactly AlignStar | Map-based realignment with a defensible balance score | Custom quote | Ownership enforcement, rep-facing routing, thin review base |
| Varicent Territory Management | Rules-based assignment next to comp | Custom quote on the territory module | Less map-first than AlignStar for geographic coverage |
| Anaplan | Territory, capacity and finance in one model | Custom quote | Build effort, and no dedicated mapping optimizer |
| Salesforce Enterprise Territory Management | Enforcing ownership where reps already work | No separate fee in Sales Cloud; Sales Planning add-on $75 per user per month billed annually | Does not optimize or grade a map |
| ArcGIS Business Analyst | Deep geographic and demographic analysis | Advanced Bundle $5,200 a year; other tiers by quote | Not built around sales territory balance or quota |
What to test in a Xactly AlignStar trial
Bring last year's territory file and ask the Xactly team to rebuild one region live. These are the questions that separate it from Varicent, Anaplan and the territory features already inside your CRM.
- Ask whether the optimizer can lock specific accounts or reps while balancing the rest.
- Establish which balance metrics come built in, and whether you can define your own weighted score.
- Find out which CRM fields update after you publish an alignment, and how often.
- Confirm whether the current release is browser-based, desktop, or both for your deployment.
- Get the price alone versus bundled with Xactly Plan or Incent.
- Check which demographic or firmographic data layers are included and which cost extra.
- Export the report card scores and see whether they are usable in a leadership review deck.
Xactly AlignStar questions buyers ask
- Is AlignStar still sold now that Xactly has Xactly Plan?
- Yes, as of September 2026. Xactly still markets AlignStar under that name as its sales territory mapping software, and the Xactly Plan page presents it as the mapping component alongside Plan's quota and capacity features.
- Who owns AlignStar?
- Xactly. It completed the acquisition of AlignStar, previously known as TTG, in August 2017.
- How much does Xactly AlignStar cost?
- Xactly does not publish pricing. Pricing is by custom quote after a demo.
- Does AlignStar work with Salesforce?
- Xactly says it connects with CRM, ERP, and HR systems, and TrustRadius reviewers discuss using it with Salesforce. Verify the write-back behavior in your own org.
- Is AlignStar the same as Xactly Plan?
- No. Plan covers territory, quota, and capacity planning more broadly. AlignStar is the map-based territory alignment tool that sits beside it.
- Does AlignStar calculate commissions?
- No. Commissions are calculated in Xactly Incent. AlignStar handles the territory design that comes before quota and pay.
- Is AlignStar a CRM?
- No, and it does not replace one. AlignStar designs and grades territories; your CRM still enforces who owns which account day to day, and AlignStar reads from and writes back to it.
- What is Xactly software used for?
- Sales performance management, split across products: Incent calculates commissions, Plan handles quota and capacity, and AlignStar maps and balances territories. AlignStar is the piece that comes first in the cycle, before quota and pay.