The best Gong alternatives in 2026 are Clari (now sold by Salesloft as Clari Forecast) for organizations whose main goal is forecast discipline, Chorus by ZoomInfo for teams that want call coaching bundled with their ZoomInfo contract, and Avoma for mid-market teams that want conversation and revenue intelligence at published per-seat prices. Teams that only need call notes should look at a meeting assistant such as Fathom instead.
Gong is the reference point for revenue intelligence, which is why buyers search for alternatives. Most are not looking for a better Gong. They are trying to pay for less of it, get a better forecast than it gives them, or find a tool their managers will actually open every week.
We sorted the options by the job Gong is doing for you today. A team that uses Gong mainly for recordings has a different shortlist from a team that runs its Monday forecast call in it. For each option we cover what changes for managers, for CRM data, and for the admin who owns the contract.
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Clari | Forecast-led organizations running a weekly number call | Custom quote; not published | No |
| Chorus by ZoomInfo | ZoomInfo customers who want coaching on the same contract | Custom quote; not published | No |
| Avoma | Mid-market teams that want Gong-style features at list prices | $19/seat/mo (Startup, annual) | No |
| Jiminny | Call coaching without enterprise complexity | Custom quote; not published | No |
| Attention | Teams whose real problem is incomplete CRM data after calls | Custom quote; not published | No |
| People.ai | Salesforce teams that need complete activity data | Custom quote; not published | No |
| Fathom | Teams that only used Gong for recordings and notes | $15/user/mo (Team, annual) | Yes |
| Gong (for reference) | Enterprise teams with a set coaching and deal review cadence | Custom quote; not published | No |
Starting prices are the lowest published paid tier, per user or per account as noted, checked September 25, 2026. Confirm current pricing with each vendor before procurement.
The reasons below come from public reviews and from what Gong's own sales model implies for buyers. Each one points to a different kind of replacement.
Gong sells on custom quotes, and the total depends on seats, modules, and term. Third-party review roundups quote users calling it one of the highest-priced options in the category. Without a list price, finance cannot model year two or year three until the renewal lands.
Source: Third-party review roundups, as cited in our Gong profile
Public reviews repeatedly describe Gong as overpriced for small or early-stage teams. A 20-rep team that mainly wants recordings and summaries is paying for deal and forecast capability it may not use.
Source: Review themes summarized in our Gong profile, September 2026
One Reddit reviewer reported waiting up to an hour for recordings to become available. Reps who write follow-ups straight after a call, or managers who join a debrief ten minutes later, feel that lag.
Source: Reddit review, as cited in our Gong profile
Gong provides the recordings and the risk flags. It does not create a coaching routine. Without managers who review calls and inspect deals each week, it becomes an expensive recording archive, and RevOps still carries the admin load.
Source: SalesOpsClub Gong profile, September 2026
Gong's deal-risk and forecast views are only as reliable as the opportunity records behind them. Teams whose main pain is the forecast call, not coaching, often find a forecasting-first platform a closer fit.
Source: SalesOpsClub Gong profile, September 2026
Clari is the forecasting pick. Chorus, Jiminny, and Avoma cover call coaching at different price points. Attention and People.ai fix CRM data. Fathom is the low-cost exit for teams that only need notes.
Best for forecast-led organizations running a weekly number call
Best for zoomInfo customers who want coaching on the same contract
Chorus by ZoomInfo pricing and fit reviewCompare Gong and Chorus by ZoomInfo
Best for mid-market teams that want Gong-style features at list prices
Best for call coaching without enterprise complexity
Best for teams whose real problem is incomplete CRM data after calls
Best for salesforce teams that need complete activity data
Best for teams that only used Gong for recordings and notes
Decide which job you are replacing before you take a single demo. Forecasting, coaching, CRM data capture, and note-taking each lead to a different vendor.
Check which modules managers opened in the last quarter and how many reps had calls reviewed. If most seats only recorded calls, you are shopping for a meeting assistant, not a revenue intelligence platform.
For each quoted vendor, ask for the price per seat by module, any platform or implementation fee, the minimum seat count, and the renewal increase cap. Those numbers decide three-year cost more than the first-year discount.
Ask forecasting tools to score last quarter's closed deals and compare their calls with what actually happened. Check which CRM fields feed each risk flag and how the model behaves when fields are blank.
Clari and Chorus reviewers mention learning curves and slow deployment. Confirm who in RevOps will own the rollout, integrations, and field mapping, and how many hours a month that takes.
Check your Gong renewal date and notice period, and decide which recordings and scorecards you need to export. Run the new tool on live deals for at least two weeks before the notice deadline.
It depends on the job. Clari, now sold by Salesloft as Clari Forecast, is the usual pick for forecasting. Chorus by ZoomInfo is the most direct match for call coaching. Avoma is the most common mid-market option with published prices.
Yes. Avoma, Fathom, and Fireflies.ai publish per-seat prices well below typical enterprise contracts. Avoma adds coaching and revenue intelligence as add-ons, and Fathom's Business tier includes CRM sync and scorecards (vendor pricing pages, September 2026).
Gong does not publish pricing. The quote depends on seats, modules, and contract length. Ask for the per-seat price by module, the minimum seat count, and the renewal cap in writing before comparing vendors.
For forecasting, often yes. For call coaching, Clari's conversation product now sits within Salesloft after the December 2025 merger, so confirm the roadmap. Our Clari vs Gong comparison covers how the two split the forecast problem.
Both cover call recording and coaching. Chorus makes most sense for teams already on ZoomInfo that want one vendor. Gong has wider enterprise adoption and more forecast features. See our Gong vs Chorus comparison.
No self-serve trial. Evaluations start with a sales-led demo, so ask for a proof of concept on your own calls. Avoma offers a 14-day trial with all add-ons if you want a published-price comparison.
The SalesOpsClub Editorial Team picked these alternatives from the revenue intelligence software tools we profile, weighted toward what a sales ops or RevOps owner has to run after purchase: data quality in the CRM, forecast inputs, handoffs between teams, and admin time. Pricing comes from vendor pricing pages and our own product profiles, checked September 25, 2026. No vendor paid for inclusion or placement. Read our research method.