The best Keap alternatives in 2026 are HubSpot Sales Hub for small businesses that want a free CRM they can grow into a marketing platform, Zoho CRM for owners who want deep automation at a low per-user price, and Nutshell for small B2B sales teams that want a simple CRM with marketing and invoicing add-ons. All three cost less than Keap for a five-person team at list price.
Keap, formerly Infusionsoft, sells one thing well: a small business CRM where contacts, email follow-up, and payments live in the same product. People leave it for predictable reasons. The single plan starts at $249 a month, it covers only two users, implementation is required, and the tool asks more setup effort than many owners expected.
The hard part of replacing Keap is not the contact list. It is the automations: the web form that tags a lead, the email sequence it triggers, and the invoice at the end. This page judges each alternative on where that marketing automation lives, what a five-user team pays, and how much admin work the switch creates.
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| HubSpot Sales Hub | Owners who want a free start and room to grow | $20/seat/mo (Starter) | Yes |
| Zoho CRM | Cost-conscious owners who will configure automation | $14/user/mo (Standard, annual) | Yes |
| Nutshell | Small B2B teams wanting simple CRM plus add-ons | $13/user/mo (Foundation) | No |
| Freshsales | Phone-heavy small teams wanting built-in calling | $9/user/mo (Growth, annual) | No |
| Pipedrive | Sales-first teams that live in the deal board | $14/seat/mo (Lite, annual) | No |
| Copper | Service businesses that run on Google Workspace | $23/seat/mo (Basic, annual) | No |
| monday CRM | Teams whose sale hands off to delivery work | $12/seat/mo (Basic, yearly) | No |
| Keap (for reference) | Small businesses wanting CRM, email automation, and payments in one tool | $249/mo (2 users, annual) | No |
Starting prices are the lowest published paid tier, per user or per account as noted, checked September 25, 2026. Confirm current pricing with each vendor before procurement.
Keap's all-in-one pitch still lands with many owners. The complaints we see cluster around cost structure, setup, and support, not missing features.
The $249 monthly plan covers 2 users and 1,500 contacts. A 10-user team on annual billing pays $2,988 plus 8 x $39 x 12 = $3,744, or $6,732 a year, before extra contacts. For a 5-user team the figure is $4,392 a year, which is more than several alternatives below charge for similar seat counts.
Source: Keap pricing page, September 2026, as recorded in our Keap profile; seat math by SalesOpsClub
Keap says an implementation package is required for new customers but does not show its price on the pricing page. The checkout data behind the page lists a $1,500 Ignite package, and annual contracts carry a $299 early termination fee. Both belong in any year-one comparison.
Source: Keap pricing page and checkout catalog, September 2026, as recorded in our Keap profile
Keap has no free plan. Its free trial caps email sending at 25 messages and blocks payments and texting, so an owner cannot run a real follow-up campaign before committing. Several alternatives offer free tiers or longer trials with full sending.
Source: Keap pricing page, September 2026, as recorded in our Keap profile
Software Advice reviewers say the interface can confuse new users and that support responses can be slow. For a business with no dedicated admin, that combination turns every broken automation into lost follow-up.
Source: Software Advice review themes, as cited in our Keap profile
A long-time Trustpilot reviewer complains about repeated price increases. Thryv Holdings closed its $80 million acquisition of Keap on October 31, 2024, and some customers want roadmap and support commitments in writing before renewing.
Source: Trustpilot review cited in our Keap profile; Thryv acquisition announcement, October 2024
Ordered by how well each covers the jobs Keap does for a small business: CRM, email follow-up, and getting paid. Each has a SalesOpsClub profile with fuller pricing notes.
Best for owners who want a free start and room to grow
HubSpot Sales Hub pricing and fit reviewCompare Keap and HubSpot Sales Hub
Best for cost-conscious owners who will configure automation
Best for small B2B teams wanting simple CRM plus add-ons
Best for phone-heavy small teams wanting built-in calling
Best for sales-first teams that live in the deal board
Best for service businesses that run on Google Workspace
Best for teams whose sale hands off to delivery work
Map what Keap does for you today before looking at demos. Most failed Keap migrations lose an automation nobody wrote down.
List each Keap campaign, the form or tag that starts it, and what it sends. Mark which ones still produce revenue. Only those need rebuilding, and the list tells you whether you need a real marketing tool or just CRM follow-up tasks.
If you invoice or take card payments in Keap, choose between a CRM with quotes or invoices built in, such as monday CRM or Nutshell's add-on, and keeping a separate payments tool connected to the CRM.
Price each option at your user and contact count 12 months out, including onboarding fees and add-ons. Include Keap's implementation fee and early termination fee on the other side of the comparison.
Send a live lead through form, follow-up email, and pipeline stage in each finalist. Check that lead source and tags carry over, since that is the data owners miss months later.
Export contacts, tags, and order history before your Keap renewal date, rebuild the top campaigns, and run both systems for a few weeks so no lead falls into a gap.
HubSpot Sales Hub suits small businesses that want a free start and a path to full marketing automation. Zoho CRM gives the most automation per dollar if someone will configure it, and Nutshell fits small B2B teams that want simple CRM with marketing and invoicing add-ons.
Yes. At list prices, five users on Zoho CRM Professional cost about $1,380 a year, monday CRM Standard about $1,020, and Pipedrive Growth about $2,340, against about $4,392 for Keap before implementation (vendor pricing, September 2026).
HubSpot's free CRM covers up to 2 users and Zoho CRM's free edition covers up to 3. Neither free tier matches Keap's email automation, so treat them as a way to start, not a full replacement.
Keap puts CRM, automation, and payments in one plan. HubSpot starts cheaper and scales further, but its marketing automation is a separate hub. If you plan to grow a sales team, HubSpot is the safer long-term base.
Contacts and tags export easily. The work is rebuilding campaigns, forms, and payment flows in the new tool. Budget a few weeks, start with your highest-value automations, and time the switch before Keap's renewal.
The SalesOpsClub Editorial Team picked these alternatives from the CRM software tools we profile, weighted toward what a sales ops or RevOps owner has to run after purchase: data quality in the CRM, forecast inputs, handoffs between teams, and admin time. Pricing comes from vendor pricing pages and our own product profiles, checked September 25, 2026. No vendor paid for inclusion or placement. Read our research method.