Lusha pricing, features and alternatives

The short answer

Buy Lusha if reps work from LinkedIn profiles and company pages and need a contact revealed in a few clicks. There is no training requirement, the free plan gives 40 credits a month with no card, and plans are priced per account with seats included rather than per user.

Skip it if you need intent data, org charts and deep company coverage for enterprise targeting, which is a larger data platform and a larger contract. Skip it too if your ICP sits outside the regions and roles where its data is strongest, and settle that with a test rather than a demo.

Where Lusha fits

Lusha fits SDRs, account executives and small sales teams doing rep-led prospecting rather than bulk list buying. The workflow is the browser extension: a rep is on a profile, reveals the details, pushes the record to the CRM, moves on. Reviewers consistently describe it as a tool reps pick up on day one, and that is the honest reason it wins deals against technically richer products.

The pricing shape is unusual and worth understanding before you compare it with anything: plans are priced per account with a set number of seats included, not per user. Starter includes 1 seat, Pro 2 and Premium 5, and Lusha asks teams larger than 5 users to talk to sales about its custom Scale plan. So the question is not what a seat costs but which plan holds your team, and above five people the answer is a quote.

Credits are the thing you are buying, and the ratio between them decides your spend. Lusha's credits breakdown charges 1 credit to reveal a verified email and 5 credits to reveal a phone number, with CSV exports at 1 credit per 1 to 25 results, CRM exports at 1 credit per record, and each call analysed by its conversation intelligence at 8 credits. A rep who reveals 100 phone numbers and 100 emails in a month spends 600 credits, which is the entire monthly allowance on Pro. Model phone reveals first, because each one costs five times an email.

Accuracy is the thing to test and the thing nobody can promise you. Published reviewer estimates vary: a Software Advice reviewer put enrichment accuracy at 75% or more and a TrustRadius reviewer estimated 80 to 85%, while a Reddit user who compared about 20 providers found ZoomInfo more accurate. Those are third-party judgments rather than measured figures, and the spread between them is the point. Run your own 100 accounts through it before you commit, and measure bounce rate and phone connect rate as two separate numbers.

Legal should see this one before the rollout, because the questions arrive from prospects rather than from procurement. Trustpilot carries complaints from people unhappy that their data is sold, removal runs through Lusha's privacy process rather than through your paid account, and the lawful basis for contacting someone depends on where they live rather than where you are. Get the data-subject request process and the lawful-basis documentation in writing first. Our vendor security review checklist is the list to work through, and the alternatives sit in our prospecting software directory.

Lusha pricing

Lusha publishes four of its five tiers and quotes the fifth. The figures verified in our September 2026 check are $0 for Free, Starter at $37.45 a month billed yearly ($49.90 month to month), Pro at $52.45 ($69.90), and Premium from $299.95 a month billed yearly ($399.90 monthly), with Scale quoted. Yearly billing is 25% cheaper across the range. Plans are priced per account with seats included: 1 on Starter, 2 on Pro and 5 on Premium. Premium's price moves with the credit volume you choose on the slider, so the listed figure is a starting point rather than a rate.

Plans, seats and credit allowances

Free

$0. 40 credits a month, 1 seat, no card required. Email reveals cost 1 credit and phone reveals 5.

Starter

$37.45 a month billed yearly, which is $449.40 a year, against $49.90 month to month. 4,800 credits a year, 400 a month, and 1 seat. Adds bulk enrichment and the AI assistant.

Pro

$52.45 a month billed yearly, against $69.90 monthly. 7,200 credits a year, 600 a month, and 2 seats. Adds API access, CSV enrichment and signals.

Premium

From $299.95 a month billed yearly, against $399.90 monthly. 40,800 credits a year at that price, 5 seats and team credit allocation. The price scales with the credit volume you select.

Scale

Custom quote. Custom credits and seats plus SSO, and required above 5 users. Lusha cites a price per credit more than 50% lower than the published plans.

What a ten-rep team pays

A ten-rep team is past the 5-user cap, so it lands on a Scale quote rather than on a list price. The useful reference point is one Premium account at the listed figure: $299.95 x 12 = $3,599.40 a year for 40,800 credits and 5 seats. That gives you a published anchor to negotiate against, which is more than most vendors in this category offer.

Then do the credit arithmetic for your actual motion, because that is what a Scale quote is sized on. If each of ten reps reveals 80 phone numbers and 80 emails a month, that is 10 x (80 x 5 + 80) = 4,800 credits a month, or 57,600 a year, well beyond the 40,800 a default Premium plan carries. Phone-heavy teams reach the ceiling faster than they expect, since one phone reveal costs the same as five emails.

Lusha says Scale's price per credit is more than 50% below the published plans, which if it holds puts 57,600 credits meaningfully under the arithmetic you would get by scaling Premium linearly. Ask for the price per credit as its own line rather than a bundle price, so you can compare it against the published tiers and against competitors. Our data enrichment vendor comparison worksheet is built for exactly that comparison.

Rollover, which depends on how you pay

Per Lusha's pricing FAQ, rollover differs by billing cadence, and it works against the annual commitment. On monthly plans unused credits roll over while you stay subscribed and accumulate up to twice the plan's monthly limit. On annual plans all credits are granted upfront and anything unused resets at the end of the annual cycle. Plans renew automatically, and if you cancel, credits stay usable until the billing period ends. So the 25% yearly discount comes with a use-it-or-lose-it condition that a seasonal or lumpy prospecting pattern should price in, because an annual plan that expires with 10,000 credits unspent was not 25% cheaper.

Lusha pricing is published, cheap to start and governed entirely by credits. One Premium account is $3,599.40 a year for 40,800 credits and 5 seats, a ten-rep team is a Scale quote, and a phone-led motion burns the allowance five times faster than an email-led one. Ask for the price per credit as its own line, and read how we check vendor pricing for what we verify and what we do not.

What Lusha gives up

You give up cheap phone numbers. A phone reveal costs 5 credits against 1 for an email, which means a dialling team spends its allowance five times faster than an emailing one. Nothing is hidden about this and it still breaks budgets, because teams model credits as lookups. Count your intended phone reveals first and everything else second.

You give up buying seats one at a time. Plans carry fixed seat counts, 1 on Starter, 2 on Pro and 5 on Premium, and above five users you are in a Scale negotiation whatever your budget says. For a team of six or seven that is the whole purchase decision, and it arrives before any feature comparison.

You give up guaranteed accuracy, which is true of every vendor here and is worth stating plainly. Published reviewer estimates run from 75% to 85% and one comparison found ZoomInfo better, so bounced emails and wrong numbers are a cost line rather than an exception. Price them: if 20% of reveals are unusable, your real cost per connected contact is 25% above the credit rate.

You give up enterprise research. There is no org chart depth, no territory-wide intent and no account-level research beyond the record itself. Teams that need coverage of a market rather than contacts within it end up comparing ZoomInfo Sales or Cognism, neither of which publishes a rate, which is a different kind of purchase at a different price.

You give up a clean answer on data provenance. Removal runs through Lusha's privacy process, Trustpilot carries complaints from people whose data is listed, and the published material does not document where an individual record originated. That is a question to answer before a rollout rather than after a prospect asks it, and the answer belongs in writing from the vendor rather than from a sales conversation.

How Lusha compares

Everything below sells B2B contact data, and the honest comparison is cost per contact that connects on your list, which no vendor page will tell you. Lusha and Kaspr are extension-first tools built for a rep working a profile. RocketReach is per seat with export caps rather than credit costs. Apollo.io is the only one here that includes sequencing, which makes it a different purchase. ZoomInfo Sales and Cognism both refuse to publish a rate, so the price column says so rather than carrying an estimate. Note that Kaspr prices in euros, which is a real consideration for a US buyer and not a rounding issue. Every published figure traces to our September 2026 pricing check.

What to test in a Lusha trial

The free plan gives 40 credits a month with no card, which is eight phone reveals or forty emails. That is small, and it is enough to answer the only question that matters if you spend it on your own target accounts rather than on names you already have.

1. Pick 40 contacts from your real ICP, weighted toward the titles and regions you sell to, and spend the free allowance on them rather than on easy targets.
2. Measure bounce rate and phone connect rate separately, and divide what you spent by the contacts that connected. That figure, not the credit price, is what you are comparing across vendors.
3. Run the identical list through one alternative in the same week. A sequential comparison a month apart measures data decay as much as it measures the vendor.
4. Count your intended phone reveals per rep per month and multiply by five, then add the emails, then compare the total against 400 a month on Starter, 600 on Pro and 40,800 a year on Premium.
5. Check how many seats your plan includes against how many people need the extension. If you are at six or seven users, get a Scale quote before you price anything else.
6. Test the CRM push: which CRMs are supported, which fields it overwrites, and what happens when the contact already exists. Deciding which system owns a field is cheaper now than after 5,000 records have landed.
7. If conversation intelligence is on your list, note that each analysed call costs 8 credits and price that against the same pool you are spending on reveals.
8. Ask for the data-subject request process and the lawful-basis documentation in writing before rollout, and have whoever owns compliance read it rather than a summary of it.

Lusha questions buyers ask

What is Lusha used for?

Reps use Lusha to get email addresses and phone numbers for specific prospects, mostly through its browser extension while on a LinkedIn profile or company site, or through its searchable database. It also pushes and enriches contacts in the CRM. It suits rep-led prospecting more than bulk list buying.

How much does Lusha cost per month?

Per Lusha's pricing page (September 2026): Free gives 40 credits a month, Starter is $37.45 a month billed yearly ($49.90 monthly), Pro is $52.45 ($69.90 monthly), and Premium starts at $299.95 for 40,800 credits a year. Teams over 5 users need a custom Scale quote.

Is the Lusha extension free?

The extension comes with every plan, including the Free one, which costs $0 and needs no credit card. What is limited is credits, not the extension: Free includes 40 credits a month, and since a phone number costs 5 credits, that is 40 email reveals or 8 phone numbers.

Do Lusha credits roll over?

Only on monthly billing. Per Lusha's pricing FAQ, monthly subscribers keep unused credits, accumulating up to twice the plan's monthly limit. Annual plans grant all credits upfront and anything unused resets at the end of the annual cycle. Plans renew automatically unless you cancel.

How did Lusha get my details?

Not from you directly. Lusha's privacy notice lists a community program where members share data from their CRM, email headers and calendar meetings, data from affiliates, trusted data brokers and public APIs, an algorithm that works out corporate email patterns, and its extension reading public LinkedIn profile data.

How do I remove my details from Lusha?

Use the removal form at lusha.com/privacy-center/request-removal. Lusha's privacy notice says an opt-out adds your data to a suppression list so it stays out of the database going forward. A separate page lets you request access and see where the data came from. Expect an email verification step.

Is using Lusha legal?

Lusha is used by many companies, but rules on processing personal data differ by region and the obligation sits with you as the sender. Have your legal or privacy team review Lusha's compliance documentation for the markets you sell into, including how it sources data and how opt-outs are handled.

Is Lusha reliable?

Reviewer accuracy estimates vary. A Software Advice reviewer put enrichment accuracy at 75 percent or more, a TrustRadius reviewer at 80 to 85 percent, and a Reddit user who compared about 20 providers found ZoomInfo more accurate. Run 100 of your own target contacts through it before buying.

Which is better, Apollo.io or Lusha?

They do different jobs. Apollo.io bundles contact data with sequencing, so one subscription covers finding and emailing prospects. Lusha is data only and leans on its extension for one-at-a-time reveals. Lusha is cheaper to start, with a free plan and Starter at $37.45 a month billed yearly.

What is better than Lusha?

It depends on the gap. ZoomInfo offers deeper enterprise data at a higher price, Apollo.io adds sequencing, Cognism is the usual pick for European mobile numbers, and Kaspr is a similar extension-first tool. Run the same 100 contacts through two of them and compare cost per connected number.

Related

If Lusha is on your shortlist, the comparisons worth running are the ones that price the same job differently: RocketReach for per-seat lookups with unlimited searching, Apollo.io where data and sending come together, and Kaspr for European prospecting from LinkedIn. The full set sits in our prospecting software directory, ZoomInfo Sales and Cognism are the quote-only upgrades, and our data enrichment vendor comparison worksheet is how to compare cost per connected contact across all of them.

Lusha sits in our Prospecting Software directory.