Qwilr pricing, features and alternatives
Qwilr is worth buying when your problem is how quotes look and get accepted, not how complex products get configured. Starter is $35 per user per month on annual billing, Growth is $275 a month for five users and Scale is $750 a month for ten, so ten reps pay $4,200 a year on Starter or $9,000 on Scale. Salesforce and Microsoft Dynamics connect only on Scale, which is what decides the tier for most buyers.
The short answer
Buy Qwilr if the proposal is a selling asset in its own right, PDFs are hurting your close rate, and your pricing is presented as a few options rather than configured line by line. Proposals are published as web pages rather than attachments, so buyers open them on a phone and forward them internally without anything getting lost, and templates keep reps on approved content.
Skip it if you need product configuration rules, guided selling or layered approval chains, because Qwilr is not a full CPQ and no plan makes it one. PandaDoc CPQ adds quoting structure and DealHub adds the configuration logic. Skip it too if legal negotiates contracts in the same tool, or if your buyers' procurement teams require a formal PDF quote on file.
Where Qwilr fits
Qwilr turns proposals and quotes into interactive web pages instead of PDFs. That makes it more proposal-centric than classic CPQ, but teams modernising how they send quotes keep putting it on the same shortlist, so the fit question is worth asking plainly: is your problem how quotes look and get accepted, or how complex products get configured and priced? Qwilr addresses the first, and it is honest about not addressing the second.
Because proposals are published rather than attached, the things worth testing are rendering on mobile and what happens when a buyer forwards the link to three colleagues. Those two behaviours are the entire argument for the format. Templates and content blocks keep proposals consistent across reps, and the detail to check is how locked sections and approved pricing blocks are managed as your offer changes, since a template nobody maintains drifts faster than a PDF nobody uses.
Buyers can review pricing options and accept inside the proposal, which is where the commercial value sits: acceptance in the document rather than a signature chased by email. Confirm how acceptance is recorded and whether it updates the CRM opportunity, because a proposal tool that does not write back becomes a second system your managers have to check. All plans include quote blocks, accept blocks and e-signature, so the tier decision is driven by integrations and volume rather than by the core experience.
The fit signals are specific. Qwilr works where pricing is a few packaged options, buyers review on phones and share internally, and the proposal itself helps close. It works less well where configuration is the hard part, where legal needs heavy negotiation in the same place, or where procurement wants a traditional document for its records. Ask your own customers about that last one before you switch, because it is the objection that arrives after you have already rolled out. Qwilr sits among the proposal-focused tools in our CPQ software guide.
Qwilr pricing
Per Qwilr's pricing page, verified in our September 2026 check, there are three plans and they do not share a shape. Starter is $35 per user per month billed annually or $49 month to month, with no seat minimum. Growth is $275 a month billed annually and includes five users, with extra users at $55 each. Scale is $750 a month billed annually, includes ten users, and adds users at $75 each. Growth and Scale are annual only, so the month-to-month option exists on Starter alone.
Plans, seat minimums and limits
- Starter
- $35/user/mo billed annually, $49 monthly. No seat minimum. Connects to HubSpot, Zoho and Pipedrive. 40 automated documents, and a 0.09% QwilrPay transaction fee.
- Growth
- $275/mo billed annually, including 5 users, then $55 per extra user. 200 automated documents, 0% QwilrPay fee, annual billing only.
- Scale
- $750/mo billed annually, including 10 users, then $75 per extra user. Adds the Salesforce and Microsoft Dynamics integrations. 600 automated documents, 0% QwilrPay fee, annual billing only.
What ten reps cost on each plan
A ten-rep team has three routes to the same ten seats, and they are not close. Starter is 10 x $35 x 12 = $4,200 a year. Growth's $275 covers five users and the other five cost $55 each, which is 5 x $55 = $275 more a month, so $550 x 12 = $6,600 a year. Scale is $750 x 12 = $9,000 a year at exactly ten users, with no extra-seat charge until the eleventh.
The deciding factor is usually the CRM rather than the money. Starter and Growth connect to HubSpot, Zoho and Pipedrive, while Salesforce and Microsoft Dynamics require Scale, so a Salesforce shop should budget at least $9,000 a year and stop pricing the lower tiers. If you are on HubSpot, the real comparison is $4,200 against $6,600 and it comes down to what Growth includes that Starter does not, including the jump from 40 to 200 automated documents and the drop from a 0.09% QwilrPay transaction fee to zero.
Document automation credits are the limit most buyers discover late: 40 on Starter, 200 on Growth and 600 on Scale. Count how many auto-generated proposals you send in a busy month, not an average one. If payments run through QwilrPay at any volume, work the 0.09% Starter fee out against your own proposal value before treating Starter as the cheap option.
Price this against the time reps spend formatting documents today, and against the document tools you may already pay for, because paying twice for e-signature is the most common way this purchase goes wrong. Our CPQ RFP template covers the quoting questions a proposal tool tends to fail, and how we review software sets out what we verify.
What Qwilr gives up
You give up configuration logic. Qwilr is proposal-centric and light on product rules, so if you need guided selling, dependent options or validation on what a rep can assemble, you either pair it with a CPQ or buy a different tool. Test those needs in week one rather than month six.
You give up the Salesforce and Dynamics integrations on the two cheaper plans. They sit on Scale only, which turns a $4,200 decision into a $9,000 one for a Salesforce shop and is the single largest pricing cliff in the product.
You give up unlimited automation. The document credits cap at 40, 200 and 600 by plan, so a high-volume outbound motion can outgrow a tier on volume alone rather than on seats.
You give up the traditional document, at least as the default. Some buyers' procurement teams still expect a formal PDF quote they can file, so confirm that buyers can export a copy and that your largest customers will accept a web proposal.
You give up monthly billing above Starter. Growth and Scale are annual only, so the flexible option disappears at exactly the point the price goes up.
You give up contract negotiation in the same place. Heavy redlining belongs in a contract tool, and Qwilr is not trying to be one.
How Qwilr compares
Everything on this shortlist can send a quote and collect a signature, so that is not the comparison. The comparison is how much structure sits behind the document. Qwilr puts the most effort into the buyer's experience of reading it. PandaDoc competes head to head on proposals and e-signature and has a free e-sign tier. PandaDoc CPQ adds quoting structure to the same documents. Quoter prices by quote volume with unlimited users, which suits teams where many people quote occasionally. DealHub is the one with real configuration logic, and it quotes rather than publishes. Figures below come from each product's own pricing in our September 2026 check.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| Qwilr | Proposal-led selling where the document helps close the deal | $35/user/mo annual on Starter; $275 and $750/mo on Growth and Scale | No configuration logic, Salesforce needs Scale, and automation credits cap by plan |
| PandaDoc | The head to head on proposals and signed documents, with a free e-sign tier | Free e-sign, then $19 to $49/user/mo on annual billing | More document tool than quoting engine, so configuration is still out of scope |
| PandaDoc CPQ | Teams that want quoting structure behind the same documents | $19 to $49/user/mo annual, with CPQ workflows quoted as an add-on | The CPQ layer is an add-on with no published rate, so year-one cost is uncertain |
| Quoter | Teams where many people quote occasionally rather than a few constantly | $299 to $599/mo by quote volume, unlimited users, 12-month term | Quote caps per plan and a plainer document than a Qwilr proposal |
| DealHub | Deals that need configuration logic and approval chains behind the quote | Custom quote on both published tiers | Nothing published, and a heavier implementation than a proposal tool |
What to test in a Qwilr trial
Qwilr offers a 14-day trial of Starter with full access to Starter features and no credit card required, per its pricing page. The limit to plan around is that Growth and Scale features, including the Salesforce integration, are not part of it, so if Scale is where you will land, ask sales for a demo of the integration specifically. Rebuild a proposal you sent last quarter rather than starting from a template.
- Rebuild one real proposal and send it to a colleague on a phone. Watch them open it, scroll it and forward it, because mobile reading and internal sharing are the reasons to choose this format.
- If you use Salesforce or Dynamics, confirm in writing that Scale is the only option and whether you can start below ten seats. That answer sets your floor at $9,000 a year.
- Count the automated documents you would generate in your busiest month and check it against your plan's credit limit of 40, 200 or 600, then ask what happens when you pass it.
- Lock a pricing block and hand the template to a rep with instructions to discount it. If they can, your approved pricing is a suggestion, and our discount approval matrix is the policy you need alongside the tool.
- Accept a test proposal and check whether the CRM opportunity updates automatically, which fields move, and whether the accepted version is retrievable later.
- Export a PDF copy as a buyer would and send it to one procurement contact at a real customer. If they reject it, you have learned the most expensive thing on this list for free.
- Price Starter at $4,200 and Growth at $6,600 for ten seats side by side, and list what Growth adds. If you cannot name two things you would use, Starter is the answer.
Qwilr questions buyers ask
What is Qwilr used for?
Creating interactive web-based proposals and quotes that buyers can review and accept online.
How much does Qwilr cost?
Per Qwilr's pricing page, Starter is $35/user/month billed annually ($49 monthly), Growth is $275/month for 5 users (+$55 per extra user), and Scale is $750/month for 10 users (+$75 per extra user). A 10-rep team pays $4,200 a year on Starter or $9,000 a year on Scale, which is required for Salesforce.
Does Qwilr have a free plan or free trial?
There is no free plan. Qwilr offers a 14-day trial of the Starter plan with full access to Starter features and no credit card required, per its pricing page. Growth and Scale features, including the Salesforce integration, are not part of that trial, so ask sales for a demo if you need them.
Who are Qwilr's main competitors?
PandaDoc and PandaDoc CPQ are the most common comparisons. DealHub competes when quoting depth matters more.
Is Qwilr worth the cost?
For proposal-led sales teams, a better proposal experience can pay for itself. For configuration-heavy quoting, you will likely need more.
What are the key differences between Qwilr and PandaDoc?
Qwilr publishes proposals as interactive web pages and charges $35 per user per month on annual billing, with plan tiers at $275 and $750 a month. PandaDoc is document-first, has a free e-sign tier and runs $19 to $49 per user per month on annual billing. Pick Qwilr for the buyer's reading experience, PandaDoc for document volume and signing.
What is the best sales proposal software?
It depends on what the proposal has to do. Qwilr suits a proposal that sells on its own, PandaDoc suits high document and signature volume, PandaDoc CPQ suits quoting structure behind the document, and DealHub suits deals needing configuration logic and approval chains.