Salesforce Maps pricing, features and alternatives
Salesforce Maps is worth its $75 per user per month only if your reps plan their week by geography and Salesforce is already your system of record. It is a mapping layer on Sales Cloud records, sold on an annual contract with no free trial, and the $125 Advanced edition buys thematic maps and longer-horizon routing. Remote-selling teams and non-Salesforce shops get nothing from it.
The short answer
Buy Salesforce Maps if you run sales or service on Salesforce and your reps or technicians make several in-person visits a day that somebody plans by hand today. It is also the practical way for sales ops to see coverage on a map before redrawing territories, and the Territory Planning add-on publishes the result into Salesforce Enterprise Territory Management.
Skip it if you do not use Salesforce, because the product depends on it. Skip it too if your team sells remotely and territory is defined by segment rather than geography, or if a small team needs simple route planning and would rather buy a lighter standalone app than add a seat charge on top of CRM licenses. If you relied on Live Tracking Mobile for rep location data, ask what replaces it before you sign.
Where Salesforce Maps fits
If you came here looking for MapAnything, this is the product. MapAnything was a location intelligence app built on the Salesforce platform: account maps, route optimization and territory views for field sales and service teams. Salesforce announced the deal to acquire it on April 17, 2019, and its newsroom reported the acquisition closed that May. The app was renamed Salesforce Maps, and there is no separate MapAnything product or price list any more. Some review sites still file it under the old name, and Capterra's listing still sits at a MapAnything URL.
The argument for Maps is location in a second sense: it runs inside Salesforce, on the same account, lead and opportunity records reps already update. Filters, routes and check-ins read CRM data directly instead of waiting for a nightly export into a separate mapping app. That also sets the boundary. Maps is an add-on to Salesforce Sales Cloud or Service Cloud, not a CRM of its own, and its pricing page states it is not included in standard Sales Cloud licenses.
The day-to-day users are reps and field managers who plot accounts, leads and opportunities on a map and filter them by CRM fields. The base edition builds routes and schedules for daily visits, which is enough if your reps plan a day at a time. Per Salesforce's edition comparison, Maps Advanced adds routing with advanced business logic and routing over longer time horizons, which is what multi-day or multi-week visit plans need. Advanced also carries thematic maps, which shade areas by a metric such as revenue or account count.
The second audience is sales ops. Thematic maps are how teams spot gaps and overloaded areas before redrawing anything, and the separate Territory Planning add-on lets planners balance accounts across territories, compare what-if scenarios and publish the result into Enterprise Territory Management, as described in a Salesforce Ben walkthrough. That split is worth understanding before you buy: Maps is the design surface, and ETM is the system that enforces access and rolls up forecasts. Our sales territory plan template is a reasonable place to write down the balance rules you want the tool to enforce.
Pilot one region on the base edition first and move to Advanced only if routing constraints or thematic analysis prove necessary. Test it with your own data rather than the demo org: plot a region with a few thousand accounts, then check load time and how filters behave on a phone, because review summaries point at large data sets as the place configuration gets hard. The wider field of planners and field apps sits in our territory management software roundup.
Salesforce Maps pricing
Maps is one of the few Salesforce add-ons with list prices, which makes it easier to budget than the quote-only field tools it competes with. Per Salesforce's Maps pricing page, checked in September 2026, the base edition is $75 per user per month and Salesforce Maps: Advanced is $125, both billed annually. The same page says there is no free trial, contracts run 12 months and monthly billing is not offered.
Published editions and rates
- Salesforce Maps
- $75 per user per month, billed annually. Map visualization, data-driven prioritization, automated routes and schedules.
- Salesforce Maps: Advanced
- $125 per user per month, billed annually. Adds thematic maps and routing with advanced business logic over longer time horizons.
- Territory Planning add-on
- Custom quote. Not published anywhere we could find. Ask how it is licensed and whether planners also need Maps seats.
What twenty field reps cost
Twenty reps on the base edition is 20 x $75 x 12 = $18,000 a year for Maps alone. The same twenty on Advanced is 20 x $125 x 12 = $30,000, so thematic maps and longer-horizon routing cost $12,000 a year at that size. That is the number to put against a named routing constraint, not against a tier label.
Neither figure includes CRM licenses. Because the pricing page states Maps is not included in standard Sales Cloud licenses, the true per-rep cost is the CRM seat plus the Maps seat, and the CRM seat is the larger of the two at most editions. Count only the people who will open a map: ask whether managers can view routes without a Maps seat before you license the whole team.
Territory Planning is sold separately and we could not find a published price for it. Ask how it is licensed, per planner or per org, and whether the Sales Planning edition, which Salesforce lists at $75 per user per month, covers the same need for your team. With a 12-month term and no trial, the pilot scope you agree in the contract is the only cheap exit.
Where secondhand figures disagree
Some third-party articles still quote $150 per user per month for Maps Advanced, which is $25 above the $125 on Salesforce's own pricing page. Treat the higher figure as a reported number rather than a list price, and confirm the rate on your own quote.
Published rates make Maps easy to model and easy to over-buy. Get four things in writing: which of your use cases need Advanced rather than the base edition, how Territory Planning is licensed, whether view-only managers need seats, and what happens to rep location data after Live Tracking Mobile retires on August 31, 2026.
What Salesforce Maps gives up
You give up a short setup. G2 review summaries for Salesforce Maps mention a steep learning curve for setup and training, and complex configuration once data sets get large. Budget admin or partner time rather than assuming a field tool installs itself.
You give up a cheap line item. Maps sits on top of Salesforce seats, on annual contracts only, with no trial and no monthly billing, and reviewers note that smaller teams find the price hard to justify. A five-rep team paying for CRM seats plus Maps seats is usually better served by a standalone route planner.
You give up portability. Teams on HubSpot, Dynamics 365 or any other CRM cannot use this at all, and the value of the native argument disappears the moment Salesforce stops being your system of record.
You give up one feature on a published timetable. Salesforce has listed Maps Live Tracking Mobile for retirement on August 31, 2026, per a Salesforce retirement notice cited by TripLog. Other Maps features were not part of that notice, but if rep location updates are part of your case, get the replacement named before you buy.
How Salesforce Maps compares
The trade across this category is whether mapping should live inside the CRM or beside it. Maps wins on data proximity and loses on price and setup effort. Badger Maps is the lighter route-planning pick and does not require Salesforce at all. SPOTIO adds field activity tracking and team management. ArcGIS Business Analyst suits teams that need demographic and market analysis beyond what CRM records hold. Salesforce customers who only need rule-based territories can start with Enterprise Territory Management and add Maps later, if ever.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| Salesforce Maps | Salesforce field teams that plan visits by geography | $75/user/mo, Advanced $125, billed annually | No Salesforce, small teams, or remote selling where territory is segment-based |
| Badger Maps | Route planning for field reps with no CRM dependency | Business $58/user/mo, Enterprise $95/user/mo | When territory design and coverage analysis matter more than daily routes |
| SPOTIO | Managers who need visit tracking and field team oversight | Custom quote on all plans | When you need a published rate to budget against before a sales call |
| ArcGIS Business Analyst | Demographic and market potential analysis beyond CRM data | Advanced Bundle $5,200/year, other tiers quoted | As a daily rep tool; it is an analyst product, not a routing app |
| Salesforce Enterprise Territory Management | Rule-based territory assignment and forecast roll-up inside Salesforce | No separate fee in Sales Cloud; Sales Planning add-on $75 per user per month | When planners need a visual way to balance and model territories |
| Zoho Territory Management | Smaller teams that want territories without enterprise pricing | Enterprise $40/user/mo annual, Ultimate $52/user/mo annual | If you are committed to Salesforce as the system of record |
What to test before buying Salesforce Maps
There is no free trial, so the evaluation happens in a demo org and in writing. Bring a real region and a real rep roster, and design each step to produce a number or a written answer you can take into the contract.
- List your use cases and ask which ones require Maps Advanced rather than the base edition. Price both at your rep count before the demo, so the answer has a cost attached.
- Load a region with your full account volume and watch performance, on desktop and on a phone. Filter behavior at scale is the complaint reviewers raise most often.
- Ask how the Territory Planning add-on is priced and licensed, per planner or per org, and whether planners also need Maps seats.
- Walk a Territory Planning scenario through to publication in your Enterprise Territory Management model, and confirm what happens to existing assignments when you publish.
- Establish which users need seats and whether managers can view routes without one. That single answer moves the annual figure more than the edition choice does.
- Get the replacement for Live Tracking Mobile named in writing if rep location data is part of your case, given its August 2026 retirement date.
Salesforce Maps questions buyers ask
Is MapAnything still sold?
Not under that name. Salesforce acquired MapAnything in 2019 and renamed it Salesforce Maps, which is what Salesforce sells today.
How much does Salesforce Maps cost?
Per Salesforce's pricing page, checked September 2026: $75 per user per month for Maps and $125 per user per month for Maps Advanced, billed annually.
Is there a free trial?
Salesforce's Maps pricing page says no free trial is currently available.
Does Salesforce Maps come with Sales Cloud?
No. The pricing page says it is not included in standard Sales Cloud licenses; it is a paid add-on.
Can Salesforce Maps build territories?
The separate Territory Planning add-on balances and designs territories and can publish them into Enterprise Territory Management.
Is any part of Salesforce Maps being retired?
Live Tracking Mobile is listed for retirement on August 31, 2026. Other Maps features were not part of that notice.
How do you use Salesforce Maps?
Reps and managers plot accounts, leads and opportunities on a map inside Salesforce and filter them by CRM fields, then build routes and schedules from that view. The Advanced edition adds thematic maps and routing over longer time horizons for multi-day visit plans.
Do Salesforce Maps users need a Sales Cloud license too?
Yes. Maps is an add-on to Sales Cloud or Service Cloud, so the real per-rep cost is the CRM seat plus the Maps seat. Ask whether view-only managers need a Maps seat, since that answer changes the annual figure more than the edition choice does.
What is the difference between Salesforce Maps and Enterprise Territory Management?
Maps is the design surface: planners balance accounts and compare scenarios on a map. Enterprise Territory Management is the system that enforces assignment and rolls up forecasts. Territory Planning scenarios built in Maps can be published into an ETM model.