Sembly AI pricing, features and alternatives

Sembly AI is the meeting assistant to buy when you want one note taker across sales, ops, recruiting and internal reviews, and you care more about decisions and action items than call scoring. Paid plans run $10 to $30 per user per month on annual billing, checked in September 2026. Credits, not seats, are the line to interrogate.

Pricing checked against Sembly AI pricing page.

The short answer

Buy Sembly AI if a single note taker should cover sales and non-sales meetings, action items and decisions matter more than coaching reps on technique, and you want something people can start using without an admin project. Pro at $20 per user per month on annual billing is where most teams with more than one rep land, since Basic is capped at a single user.

Skip it Skip Sembly AI if you need conversation analytics for deal reviews or coaching, which is a different category of tool. Skip it too if your security review demands HIPAA, custom SSO or an audit log and you are not budgeting for MAX, since those three appear only from MAX up, or if reps need notes written straight into CRM fields on a tier that does not include the sync.

Where Sembly AI fits

Sembly AI records, transcribes and summarizes meetings, then pulls out the decisions and the action items. It is a general meeting assistant that sales teams also use rather than a sales-only call tool, and that broad focus is the main thing to understand before you shortlist it. Public reviewers include a recruiter and an executive's assistant alongside sales users, which tells you where the product's center of gravity sits.

It fits companies that want one assistant across departments, with sales as one tenant rather than the whole account. Reviewers consistently land on two things: a friendly interface with quick setup, and notes accurate enough that people stop writing their own and pay attention to the conversation. Because it spreads across teams, permissions are the setting to check first: confirm that customer call notes are not visible company-wide by default before anybody invites it to a deal call.

Where it stops is deal-level work. There is no evidence in public reviews of deal inspection or coaching at the level of sales-specific tools, so forecasting, call scoring and deal reviews stay wherever they live today. Public review volume is also thin on some sites, which makes peer references worth more than the usual star count. Test transcription on calls with crosstalk, accents and product jargon, since that is where accuracy drops and where a cross-functional tool is least tuned to your vocabulary.

Sembly sits in our AI meeting assistants for sales category with the other note takers. When notes stop being enough, conversation intelligence adds coaching and deal analysis on top, which is a different budget line. Because recording touches customer conversations, run the purchase through our vendor security review checklist before the first calendar connection, not after.

Sembly AI pricing

Pricing is public, which is the exception in this category. Sembly lists five options on sembly.ai/pricing, checked on September 25, 2026. Free Trial is $0 for one user with one meeting hour per month, 750 AI credits per month and a one-time bonus of 1,750 credits. Basic is one user only. Pro covers 1 to 40 users and adds video capture, multi-meeting AI chat and advanced search. MAX requires at least 3 users and adds HD video, HIPAA compliance, custom SSO and an audit log. Enterprise is quoted and starts at 10 users. Zapier automations appear on every tier.

Published plans and credit allowances

Free Trial
$0, 1 user, 1 meeting hour a month, 750 credits a month plus 1,750 one-time
Basic
$10 a month billed annually, $17 monthly; 1 user, unlimited hours, 2,500 credits a month
Pro
$20 per user per month annual, $29 monthly; 1 to 40 users, 3,000 credits per user a month
MAX
$30 per user per month annual, $39 monthly; 3-user minimum, 3,500 credits per user a month
Enterprise
Custom quote, from 10 users

What a real team pays

Five users on Pro cost 5 x $20 x 12 = $1,200 a year on annual billing. The same five seats on monthly billing cost 5 x $29 x 12 = $1,740, so the annual commitment saves $540.

A single Pro seat is $240 a year on annual billing against $348 at the monthly rate of $29.

MAX carries a three-seat floor, so the smallest MAX contract is 3 x $30 x 12 = $1,080 a year even if only one person needs HIPAA or an audit log. That floor, not the rate, is what pushes small teams back to Pro.

Basic looks cheap at $10 a month but is capped at one user, so it is a solo licence rather than a small-team tier. Any second user means Pro.

Enterprise is the only quoted tier, and these are the questions that decide whether it is worth leaving MAX for:

  1. Seat count above the 10-user floor, and whether read-only users who only consume notes need paid seats.
  2. The credit cost of your heaviest use case, since the pricing page does not list what each action consumes.
  3. What happens when a user runs out of monthly credits: whether features stop or overage is billed.
  4. Which tier includes the CRM sync you need, and which fields it writes to.
  5. Recording and transcript storage locations, and whether retention limits can be set.

The current tiers date from a restructure on March 1, 2026. According to eesel AI's breakdown of Sembly pricing, that change retired the old free Personal plan and the legacy Professional and Team plans, moved Personal users to the capped trial, and set a 7-day trial on Basic, Pro and MAX. If you are reading an older review that quotes Professional or Team rates, it is describing plans you can no longer buy. One gap survives the restructure: Sembly meters its AI work in credits and the pricing page does not say what a summary or a chat query costs, so get the credit cost of a normal week in writing before you pick a tier. Our check was made in September 2026; how we review software explains what that covers.

What Sembly AI gives up

You give up sales-specific analysis. Sembly writes good notes and extracts tasks; it does not inspect deals, score calls or coach reps on technique. Teams that need those move up to a conversation intelligence tool like Gong, and pay accordingly.

You give up a predictable usage ceiling. Every tier meters AI work in credits, from 2,500 a month on Basic to 3,500 per user on MAX, and the pricing page does not map actions to credits. Until you know what a one-hour call plus a summary plus a follow-up email costs, the published seat rate is only part of the price.

You give up security features on the cheaper tiers. HIPAA compliance, custom SSO and an audit log start at MAX, which carries a three-seat minimum, so a two-person team with a security requirement has no clean option. Ask for the vendor's security documentation, retention settings and storage locations before you invite it to customer calls.

You give up a free plan. The restructure in March 2026 replaced the old Personal plan with a capped trial: one user, one meeting hour a month. That is enough to judge output quality on a real call and not enough to run anything on.

You give up a guaranteed CRM path. Sembly advertises action-item sync to Salesforce and other tools, but the pricing page does not map CRM integrations to tiers. A cheaper plan without the sync means reps copy notes across by hand, which is the cost the tool was bought to remove.

How Sembly AI compares

Fireflies.ai is the most common head-to-head, and the comparison usually comes down to credit limits and CRM sync rather than transcript quality. tl;dv suits teams that share clips of key moments. Fathom and Read AI compete on the same per-seat ground. If you need sales-specific analysis and coaching rather than notes, you are shopping in a different category, and Gong is where that search ends.

ToolBest forPriceWhere it breaks
Fireflies.aiThe direct alternative at a similar per-seat rateFree tier, Pro $10 per seat per month annual, Business $19, Enterprise $39Usage caps and storage limits bite as the whole company starts recording
tl;dvTeams that share short clips of key call momentsFree tier, Pro $18 per seat per month annual, Business $29Clip-sharing habits need enforcing, or the library turns into noise
FathomSales teams that want a simple recorder with a usable free tierFree, Premium $16 per month annual, Team $15 per user, Business $25Cross-functional use beyond sales is not its design target
Read AIMeeting analytics across a whole companyFree, Pro $15 per seat per month annual, Enterprise $22.50, Enterprise+ $29.75Analytics on meeting behavior is a different promise from accurate action items
GongDeal inspection, call scoring and coachingCustom quote on every planA quoted enterprise contract for a job a note taker was never meant to do

What to test in a Sembly AI trial

There is a $0 trial tier and, per eesel AI, a 7-day trial on the paid plans. Use either on real customer-facing meetings rather than a test call, and come out with a credit number and an accuracy number.

  1. Run it on a week of real meetings, including at least one call with crosstalk, accents and product jargon, and mark how many summaries you would send to a customer unedited.
  2. Track how many credits that week consumed per user, then compare it against the 3,000 per user on Pro. Ask what happens at zero: features stop, or overage is billed.
  3. Confirm which plan includes the CRM sync you need and which fields it writes to, before you choose between Basic, Pro and MAX.
  4. Ask where recordings and transcripts are stored and whether retention limits can be set, then put the answers against our vendor security review checklist.
  5. Establish whether people who only read notes need paid seats. On a cross-functional rollout that question changes the seat count more than anything else.
  6. If a security review is coming, price MAX at its three-seat floor of $1,080 a year alongside Pro, so the decision is made on cost rather than discovered at review time.
  7. Run Sembly and one alternative on the same week of meetings, then ask the team which notes they would send to a customer without editing.

Sembly AI questions buyers ask

How much does Sembly AI cost?
As of September 25, 2026, Sembly's pricing page lists Basic at $10 per month, Pro at $20 per user per month, and MAX at $30 per user per month, all billed annually. Monthly billing costs $17, $29, and $39. Enterprise is quoted and starts at 10 users.
Is Sembly AI free?
Not fully. Sembly retired its free Personal plan on March 1, 2026, according to eesel AI's pricing breakdown. What remains is a $0 Free Trial tier for one user with one meeting hour per month and 750 credits per month, which is enough to test output quality but not to run a team on.
Is there a free trial for Sembly AI?
Yes. Besides the capped $0 tier, eesel AI reports a 7-day trial on the Basic, Pro, and MAX plans. Use the trial on real customer-facing meetings, not a test call, and track how many credits a normal week uses.
How much is Sembly Pro per year?
Pro is $20 per user per month on annual billing, so $240 per user per year. At the monthly rate of $29, the same seat costs $348 a year. Pro allows 1 to 40 users.
What is the minimum number of users on Sembly MAX and Enterprise?
MAX requires at least 3 users and Enterprise starts at 10, per Sembly's pricing page. That puts the smallest MAX contract at $1,080 a year on annual billing.
Which Sembly plan do sales teams need?
Most sales teams with more than one rep start at Pro, since Basic is capped at one user. Move to MAX if security review requires SSO or an audit log. Confirm which tier includes your CRM sync before buying.
Is Sembly secure?
Sembly lists HIPAA compliance, custom SSO, and an audit log on MAX and Enterprise only. Ask for its security documentation, data retention options, and storage locations, and treat that review as a requirement before recording customer calls.
What is Sembly AI used for?
Recording, transcribing, and summarizing meetings, plus extracting decisions and action items. Sales teams use it alongside other departments.
Is Sembly better than Fireflies?
Reddit users comparing the two found both suitable for summaries and action items. Run both on the same meetings and compare output quality, credit or usage limits, and CRM sync.