Woodpecker pricing, features and alternatives

The short answer

Buy Woodpecker if you run email-first outbound, for clients as an agency or for your own small sales team, you want a tool a rep or founder can set up without a RevOps admin, and domain health matters enough that you want deliverability controls built in.

Skip it if you need multichannel sequences with calls and tasks across a large SDR team, if you want a contact database bundled with sending (Woodpecker includes only 100 lead finder credits a month), or if fast hands-on support is a hard requirement.

Where Woodpecker fits

Simplicity is what reviewers like. A G2 reviewer called the software intuitive and said it makes mass email sending straightforward. For a small team without a dedicated ops person, that low setup burden is the main reason to choose it over a heavier platform.

The core job is sending personalized cold emails and follow-ups on a schedule, stopping when a prospect replies. Build one real campaign during the trial and check how replies, bounces and out-of-office messages are handled, and plan your follow-up timing as a sales cadence before you build anything.

Woodpecker positions itself around practical deliverability controls. Ask how sending limits, warm-up and bounce protection work, then monitor inbox placement on a new domain for the whole trial rather than trusting the dashboard.

For agencies, the real question is how easy it is to separate client campaigns, domains and reporting. Walk through adding a new client end to end before you commit, because that is the workflow you will repeat.

Woodpecker pricing

Woodpecker has one plan priced on a slider of contacted prospects per month, with 33% off on annual billing. Each tier allows 16 emails per contacted prospect a month and includes unlimited users, unlimited email accounts, unlimited email verification and 100 lead finder credits. Warm-ups are capped per tier. Prices exclude VAT.

The volume tiers

500 prospects

$35/mo, or $280/yr on annual billing ($23.33/mo). 8,000 emails a month, 2 warm-ups.

2,000 prospects

$67/mo, or $536/yr ($44.67/mo). 32,000 emails a month, 6 warm-ups.

4,000 prospects

$99/mo, or $792/yr ($66/mo). 64,000 emails a month, 10 warm-ups.

8,000 prospects

$159/mo, or $1,272/yr ($106/mo). 128,000 emails a month, 16 warm-ups.

20,000 prospects

$329/mo, or $2,632/yr ($219.33/mo). 320,000 emails a month, 40 warm-ups. The slider continues to 1,000,000.

Add-ons

Mailbox $6/mo, extra warm-up $5/mo, API and CRM sync $20/mo, LinkedIn outreach $29 per connected account, agency panel $27 per active client.

What 10 reps costs in practice

Our assumptions, stated so you can change them: each rep contacts 500 new prospects a month, so 5,000 in total, sending from 3 mailboxes per rep, which is 30 mailboxes across 10 domains. 5,000 is above the 4,000 tier, so you buy 8,000: $106 x 12 = $1,272/yr on annual billing, or $159 x 12 = $1,908 billed monthly. The same prospect in two campaigns counts twice, and Woodpecker does not upgrade automatically, so campaigns stop contacting new prospects when you hit the limit.

Sending mailboxes and domains are extra. Bought through Woodpecker, Google or Microsoft mailboxes cost $6/month each and new domains about $1/month each billed annually: 30 x $6 x 12 = $2,160/yr plus 10 x $12 = $120/yr. Warming all 30 mailboxes needs 14 warm-ups beyond the 16 included, at $5/month each: 14 x $5 x 12 = $840/yr. CRM sync for HubSpot or Pipedrive, API and webhooks are a $20/month add-on, so $240/yr.

All in: $1,272 + $2,160 + $120 + $840 + $240 = $4,632/yr. Using mailboxes you already own cuts the largest line of that, which is why the headline $35 entry price tells you little about what outbound will cost you.

Beyond the slider, these are the lines that move the bill:

1. Extra lead finder credits from $10 for 500, on top of the 100 included each month.
2. Infraforge dedicated servers at $59/month if you want your own sending infrastructure.
3. White label on the agency panel, a further $5 on top of the $27 per active client.
4. Outbound workshops at $2,000 for four sessions, if you want the vendor to train the team.

One figure to ignore

An older third-party quote of about $40 a month for one sending account still circulates in roundups. It is not Woodpecker's price and no longer matches the current pricing page, which charges by contacted prospects with unlimited email accounts included.

Our September 2026 check found every tier and add-on published, which makes Woodpecker unusually easy to budget, as long as you count prospects the way Woodpecker counts them.

What Woodpecker gives up

Feedback is mixed on the two things that matter most. On r/Emailmarketing, one poster said some small businesses report mixed deliverability results. A September 2025 Trustpilot review complained about service, setup and refunds. Saleshandy's review, written by a competitor, flags a learning curve with the interface. Test deliverability and support response during the trial, not after.

The scope is email-first by design. Teams that need calls, tasks and heavy CRM workflows will outgrow it, and the CRM sync itself is a paid add-on rather than a feature of the plan.

You bring your own lists. With 100 lead finder credits a month, prospect data is a separate purchase, and a tool like Apollo.io bundles sending and data instead.

How Woodpecker compares

Lemlist and Saleshandy are the usual head-to-head comparisons for cold email. Mailshake sits a notch simpler, Reply.io and Apollo.io suit teams that want multichannel steps or built-in contact data, and larger SDR teams moving past email-only outreach tend to evaluate Outreach or Salesloft instead. Note the pricing units differ: Woodpecker charges by prospect, most of these charge by user.

What to test in a Woodpecker trial

There is no free plan, but Woodpecker offers a 14-day free trial or 100 cold emails, whichever comes first, with all features and no credit card, and support chat can extend it. Use it before you move live campaigns and client domains.

1. Work out which contacted-prospect tier fits your real monthly volume, counting prospects who sit in more than one campaign twice.
2. Check how many warm-ups your tier includes, and whether mailboxes bought through Woodpecker need paid warm-ups on top.
3. Monitor inbox placement on a fresh domain for the full trial window.
4. Raise a support ticket deliberately and time the response, given the mixed public reviews.
5. Confirm the refund and cancellation policy in writing before you commit.
6. Trace how replies and activity sync to your CRM, and whether that needs the $20/month add-on.
7. Run one alternative on the same list segment for two weeks, then compare reply rates, bounces and management time.

Woodpecker questions buyers ask

Is Woodpecker.co good?

For small teams and agencies that want simple cold email, reviewers on G2 rate it well for ease of use. Feedback on deliverability and customer support is mixed, so test both before committing.

How much does Woodpecker cost?

Per Woodpecker's pricing page, price depends on contacted prospects per month: $35/month for 500, $99 for 4,000, and $159 for 8,000, with 33% off on annual billing. Users and connected email accounts are unlimited. Mailboxes bought through Woodpecker ($6/month each), extra warm-ups ($5), and CRM or API access ($20/month) cost extra.

Does Woodpecker have a free plan or free trial?

There is no free plan. Woodpecker offers a 14-day free trial, or 100 cold emails, whichever comes first, with all features and no credit card required, per its pricing page. The trial can be extended through support chat. Use it to test deliverability on a fresh domain.

What is Woodpecker used for?

Sending automated, personalized cold email campaigns with follow-ups, mainly by agencies and SMB outbound teams.

What are the best Woodpecker alternatives?

Lemlist, Saleshandy, Mailshake, and Reply.io are the closest comparisons. Apollo.io is an option if you also need a contact database.

Related

Woodpecker is one of the lighter tools in our sales engagement software guide. Lemlist is the alternative most agencies trial next, and it is worth checking Saleshandy's pricing and limits against your mailbox count. If you need contact data and multichannel steps, read our Reply.io vs Apollo.io comparison. Plan your sales cadence before building campaigns in any of them.

Woodpecker sits in our Sales Engagement Software directory.