InsightSquared pricing, features and alternatives

The short answer

Buy InsightSquared if leadership needs pipeline and forecast reporting that the CRM's native reports cannot produce, RevOps is losing hours each week rebuilding the same dashboards in spreadsheets, and your opportunity stages and close dates are already reasonably clean. Establish in writing which analytics views you get and whether they can be bought without the enablement modules.

Skip it if you want call recording and conversation analysis, which is a different category of product. Skip it too if your CRM data is unreliable, because better charts do not fix a bad input, or if an AI-driven deal risk model is the main feature you are shopping for: forecasting-first platforms such as Clari and BoostUp are the closer comparison there.

Where InsightSquared fits

InsightSquared fits a RevOps or sales analytics team that is doing reporting work by hand. The product is reporting-first: pipeline analysis, stage conversion, slipped deals, coverage against target, and forecast rollups, assembled from CRM data so that leadership does not commission another dashboard build. That makes it closer to a sales BI tool than to a revenue intelligence platform, and the distinction matters because the two are priced and evaluated differently.

The ownership question comes before the fit question, and it is unusual to have to say that about a product page. Mediafly, a sales enablement and value-selling vendor, announced the deal in December 2021 and completed it in January 2022, and the InsightSquared site now promotes Mediafly's Revenue360 bundle, which combines enablement, buyer engagement, revenue intelligence and value selling. Whether the analytics are still sold on their own is the thing to confirm with the vendor rather than something this page can assert, and it is the question that determines what the rest of the evaluation is about.

That packaging question has a direct cost. If the analytics are only available inside Revenue360, you are buying enablement and value-selling modules alongside the forecasting views you came for, and you need to know how users are counted across the bundle before anyone models a price. Ask which specific InsightSquared views are included, which are not, and how a seat is defined when one person uses the analytics and another uses the enablement content. Our revenue intelligence RFP template is the document to send if you want those answers in a comparable form from two vendors.

CRM data quality is the dependency that decides whether any of this works. Every chart and every forecast rollup is computed from opportunity records, so dirty stages and stale close dates flow straight into the output and arrive looking authoritative. The honest sequencing is to fix the inputs first: run our CRM data audit checklist before you shortlist, because a reporting layer bought to compensate for pipeline hygiene problems makes those problems harder to see rather than easier.

The forecast process matters as much as the forecast tool. Ask how manual overrides are recorded and whether you can compare the submitted forecast against the final result by rep, because that comparison is the only thing that turns a forecast tool into forecast discipline. It also requires managers to agree on forecast categories first, which is a management decision rather than a configuration step, and our forecast accuracy tracker is a cheap way to find out whether your current process would benefit before you buy anything.

One more comparison deserves naming, because it is the one that saves money. If reporting is the whole requirement, check whether the BI tool your company already owns can produce these views from the same CRM data. A separate sales analytics product earns its place when sales-specific metrics need less setup than a general BI build would, and the way to establish that is to specify the five reports leadership asks for and get both options to produce them.

InsightSquared pricing

There is no public pricing for InsightSquared, and our September 2026 check of insightsquared.com and mediafly.com found neither site publishing prices: Mediafly's own site routes pricing requests to a contact form. We also found no reliable third-party price benchmark for the product, which is a consequence of the acquisition rather than an oversight. A product that has been folded into a bundle for several years no longer accumulates its own reported contract values, so there is no median and no range to budget against here.

Five things shape the proposal, and the first is specific to a product that is now part of somebody else's bundle.

1. What you are allowed to buy. Ask whether the InsightSquared analytics and forecasting views are sold on their own or only inside Mediafly's Revenue360 bundle, and get the answer in writing, because it decides whether you are pricing a reporting tool or a platform.
2. How users are counted across the bundle. A bundle that includes enablement and value selling may count seats across all of it, which means you could be licensing modules nobody in RevOps will open.
3. The number of CRM connectors and data sources, and whether extra sources carry extra fees. Ask which custom objects and fields are supported, since an unsupported custom field is a report you cannot build.
4. Services to rebuild your existing reports. Dashboards do not migrate themselves, and the hours to reproduce what leadership reads today are a real line whether or not they appear on the quote.
5. The term and the renewal uplift, which deserve more attention than usual here. You are signing a multi-year commitment to a product whose roadmap sits with an acquirer, so ask what the support model is and how long the current integrations are guaranteed.

With no published price and no benchmark, the written proposal is the only comparable artefact, and the packaging question has to be settled inside it. Ask for the analytics licence and the bundle price as separate numbers, even if the answer is that only one of them is available, because an answer of "bundle only" is itself useful: it tells you the realistic comparison is against a full platform such as Clari rather than against a reporting tool. Ask for the current roadmap and the support model in the same conversation, and read how we review software for what we verify on a vendor pricing page and what we do not.

What InsightSquared gives up

You give up the certainty that you are buying a standalone product. InsightSquared has been part of Mediafly since January 2022 and its analytics now sit inside the Revenue360 offering, so what arrives in the proposal may be a platform with your forecasting views inside it. That is not automatically worse, but it is a different purchase from the one most buyers think they are making, and the price reflects the platform.

You give up a price signal entirely. Neither site publishes rates and we found no reliable third-party benchmark, so there is no median contract value to anchor a budget against. Hold a second quote, and consider including a vendor that publishes rates, such as Scratchpad at $19 to $49 per user per month on annual billing, so that the comparison contains one number neither sales team set.

You give up roadmap certainty. After an acquisition, product direction can shift, and the questions that follow are practical rather than rhetorical: what is on the current roadmap, what the support model is, and how long the existing integrations are guaranteed. Ask all three before a multi-year commitment, and weigh the answers against vendors whose forecasting product is the whole company.

You give up the deal-risk modelling that forecasting-first platforms lead with. InsightSquared is a reporting layer: it shows you how pipeline moved and rolls up a number. If what leadership wants is an AI-driven view of which deals are at risk, that is a different product shape and the Clari and BoostUp comparison is where to start instead.

You give up a self-serve evaluation. We could not confirm a trial from public sources, so ask for a pilot connected to a copy of your CRM data. Insist on your own data rather than a demo tenant, because the entire question in this category is what the charts look like when your stages and close dates are imperfect, and a clean demo data set is designed to hide exactly that.

How InsightSquared compares

Four of the five alternatives below publish no price, which is standard at the platform end of revenue intelligence. The split that decides the shortlist is what you want the product to do. InsightSquared and Mediafly now sit on the same side of it, since the analytics are part of Mediafly's bundle: reporting and forecast rollups alongside enablement. Clari, BoostUp and Aviso compete where forecast discipline and deal risk are the reason for the purchase. Scratchpad is in the table because it publishes per-seat rates and solves the adjacent problem of CRM hygiene and rep data entry, which is often what a reporting problem turns out to be. Each published figure traces to that product's own page in our September 2026 pricing check.

What to test in an InsightSquared pilot

We could not confirm a trial, so ask for a pilot connected to a copy of your CRM data and scope it yourself. The two questions worth the effort are commercial and structural: what you are permitted to buy, and what the reports look like when your own data is imperfect. Design each step to produce a written answer or a number.

1. Get the packaging answer first, in writing: are the analytics and forecasting views sold standalone, or only inside Revenue360, and how are users counted across the bundle. Every other step is cheaper to run once you know this.
2. Name the five reports leadership asks for and have the pilot produce all five. A reporting tool that covers four of them is a spreadsheet you still maintain.
3. Point it at a copy of your real CRM, not a demo tenant, and check how stage conversion and coverage look with your actual blank close dates and stale stages in place.
4. Confirm sync frequency and which custom objects and fields are supported, then change a field and watch what happens to the reports built on it.
5. Submit a forecast with a manual override, then audit it: confirm the override is recorded and that you can compare the submitted number against the final result by rep.
6. Run the same five reports against the BI tool you already own, if you have one, and compare the build effort honestly. A separate product has to beat that, not simply work.
7. Ask for the roadmap, the support model and how long current integrations are guaranteed, then get the term, the renewal cap and any per-source fees in the same document.

InsightSquared questions buyers ask

What is InsightSquared used for?

Sales reporting, pipeline analysis, and forecasting on top of CRM data.

Was InsightSquared acquired?

Yes. Mediafly announced the deal in December 2021 and completed it in January 2022. InsightSquared analytics now sit inside Mediafly's Revenue360 product, so confirm whether it is still sold standalone.

How much does InsightSquared cost?

Pricing is not published. InsightSquared is now sold by Mediafly, and its site points to the Revenue360 bundle, so ask whether it can be bought alone and how users are counted (checked September 2026).

Is there a free trial for InsightSquared?

We could not confirm a trial from public sources. Ask for a pilot connected to a copy of your CRM data.

What are InsightSquared's competitors?

Clari and BoostUp are common forecasting comparisons. Gong and People.ai come up when teams also want activity or conversation data.

Related

If InsightSquared is on your shortlist, the comparisons worth running are Clari where forecasting is the reason for the purchase, BoostUp as the mid-market forecasting alternative and People.ai where activity capture from email and calendar is the real gap. The current owner, Mediafly, belongs in the same evaluation, since its bundle is what you are likely to be quoted. The full set sits in our revenue intelligence software directory, the head to head buyers ask for most is Clari against BoostUp, and our sales forecast template is worth running for a quarter first, because it tells you whether the problem is the tooling or the process.

InsightSquared sits in our Revenue Intelligence Software directory.