LeadIQ pricing, features and alternatives
LeadIQ is worth buying when your SDRs build lists on LinkedIn, you already run a sales engagement platform, and the friction you want gone is moving a prospect from research into a sequence. LeadIQ publishes rates on a credit slider: Free at $0, then Pro from $20 a month for 200 credits up to $290.25 for 6,750 on monthly billing, capped at five users. Phone numbers cost ten credits each, which is what sets your bill.
The short answer
Buy LeadIQ if capture speed is the bottleneck and your team is five users or fewer, because Pro is self-serve up to that limit and starts at $20 a month for 200 credits. Any plan can be tried free for 30 days, and the free tier gives one user 50 credits a month, so the accuracy test that should decide this purchase costs nothing.
Skip it if phone numbers are your main channel and accuracy tests poorly in your market: one Reddit thread from a team that used LeadIQ for eight months reports under 50 percent email accuracy and worse on phone numbers, and at ten credits a number a miss is expensive. Skip it if you need multichannel outreach in the same tool, or account-level and intent data rather than contact capture.
Where LeadIQ fits
LeadIQ fits an SDR team whose research and outreach live in two different places. The product is built around rep productivity: a browser extension captures a prospect from LinkedIn or a website, verifies the contact details, and syncs the record into your CRM or sales engagement tool in a few clicks. MarketBetter's review puts it at 4.2 on G2 from more than 1,147 reviews, with LinkedIn capture as the main praise, and La Growth Machine calls it solid for capture and CRM sync but built for a single channel. Both descriptions are fair, and the second one is the constraint.
The five-user ceiling on Pro is the structural fact that decides most evaluations. Self-serve pricing stops there, so a team of six is in an Enterprise conversation whether or not it wants one, and Enterprise is annual-only and quoted. If you are a four-person SDR pod, you can buy this on a card and expand credits as you go. If you are ten reps, treat the published calculator as a reference point rather than as your price.
Credits are the real meter and they are not symmetrical. Per LeadIQ's pricing page, an email costs 1 credit, a phone number 10, both together 11, and account enrichment 3. A phone-led motion therefore consumes credits ten times faster than an email-led one, which means two teams on the same plan can have wildly different bills and wildly different experiences of running out. LeadIQ has also announced Universal Credits, a single pool shared across its workflows, so confirm which model your account is on before you size anything.
Credits also do not roll over, which is the detail that separates this from some rivals. Third-party guides from Docket and AddtoCRM report that unused credits reset each billing cycle, and LeadIQ's own help center says a rep who runs out has to wait for the next cycle or ask an admin for more. Plan for that: a monthly allowance sized to your average month will strand a rep halfway through a push, and an allowance sized to your peak is credits you pay for and burn nothing of in a quiet month.
Data accuracy is where opinions split hardest and where your evaluation should spend its time. G2 reviewers praise ease of use and accurate contact data, a Gartner reviewer likes that sales and marketing can work in the same tool, and that Reddit thread from an eight-month user reports accuracy well below half on email. Experiences clearly vary by market, which is why the only defensible approach is a paired test on your own target list. Our data enrichment vendor comparison is built for exactly that, and data enrichment explains what happens to the record once it reaches your CRM.
What LeadIQ replaces cleanly: the copy-and-paste from a profile into a CRM form, a second subscription for a lighter contact finder, and the research spreadsheet nobody maintains. What it does not replace: a sequencer, intent or account-level data, or a database you can query in bulk. Teams that want data and sending on one invoice usually land on Apollo.io instead, and teams that need enterprise coverage beyond LinkedIn capture price ZoomInfo Sales. The rest of the category is in our prospecting software directory.
LeadIQ pricing
LeadIQ publishes pricing, with a wrinkle worth knowing before you build a budget. Our September 2026 check found three plans: Free for one user with 50 credits a month, Pro priced by a credit slider for up to five users, and Enterprise, which is annual-only and quoted by sales. The slider runs from $20 a month for 200 credits to $290.25 a month for 6,750 credits on monthly billing, with 25 percent off for annual billing, so 2,000 credits shows as $94 a month, or $70.50 billed annually. The wrinkle: the page's static Pro card displays a flat $200 a month, which does not match the slider range. Both figures are on the same vendor page, and we have not reconciled them, so confirm the price at checkout rather than from either number.
Plans and published rates
- Free
- $0 for one user with 50 credits a month. At 10 credits a phone number that is about five mobiles, or 50 emails. An accuracy test, not a working plan.
- Pro
- $20 a month for 200 credits up to $290.25 for 6,750 credits on monthly billing, 25 percent less billed annually. Capped at five users. 2,000 credits is $94 monthly or $70.50 annually.
- Enterprise
- Custom quote, annual billing only. Custom users and credits, CSV enrichment, Salesforce duplicate detection and SSO. This is where any team over five users ends up.
Sizing credits before seats
Size the credits first, because credits are the bill. Take a rep capturing 100 emails and 30 mobile numbers a month: at 1 credit an email and 10 a phone number, that is 100 + 300 = 400 credits each. Ten reps is 10 x 400 = 4,000 credits a month. On the Pro calculator 4,000 credits costs $180 a month, which 25 percent annual discounting takes to $135, so $135 x 12 = $1,620 a year. A ten-rep team is over Pro's five-user limit and will be quoted, but that $1,620 is the reference point to hold up when the Enterprise proposal arrives.
A lighter team can stay inside the published range comfortably. Two reps on the same mix need 800 credits a month, and a 2,000-credit plan at $70.50 billed annually is $846 a year with headroom to spare. The shape of the curve matters more than any single point on it: the slider tops out at 6,750 credits, which is 675 phone numbers a month at 10 credits each, so a heavy-dialing team of three can exhaust the largest self-serve plan on its own.
Then add the two things the calculator does not model. Credits reset each cycle rather than rolling over, per Docket and AddtoCRM, and LeadIQ's help center confirms a rep who runs out waits for the next cycle or asks an admin, so your allowance has to cover your worst week and not your average one. And accuracy is a cost multiplier: if under half the emails are usable in your market, your effective cost per contact doubles while the invoice stays the same. That is the number to measure in the 30-day trial.
The $200 figure and where it comes from
You will see roughly $200 a month quoted for Pro in places other than the slider. Third-party guides, including AddtoCRM in July 2026, cite about $200 a month for Pro, and LeadIQ's own static plan card displays $200 a month next to a calculator that runs from $20 to $290.25. Treat the $200 as a third-party reported figure and a page inconsistency rather than as your rate: it sits inside the slider's range, so it is plausible as a mid-volume price and useless as a commitment. The practical move is to configure the credit volume you need in the calculator, screenshot the resulting price, and confirm it at checkout before any card is charged.
LeadIQ is one of the few tools in this category you can price yourself, and the published figure is only half the decision. Work out your credit consumption from a real month of capture, weighted for phone numbers at ten credits each, then run the 30-day trial as an accuracy test rather than a feature tour. If you are over five users, get the Enterprise quote expressed as credits and users so you can compare it with the published slider. How we review software explains what we verify on a vendor pricing page and what we leave flagged.
What LeadIQ gives up
You give up self-serve above five users. Pro is capped there, so the moment your SDR team hits six you are in an annual Enterprise contract quoted by sales. That is a different procurement process and a different commitment length from the credit slider you evaluated on, and the published rates stop being a price and become an anchor. Ask for the Enterprise quote broken out as users and credits so the two models can be compared at all.
You give up credit rollover. Unused credits reset each cycle according to Docket and AddtoCRM, and LeadIQ's help center says a rep who exhausts their allowance waits for the next cycle or asks an admin to top them up. Practically, that means a mid-month block on the work you bought the tool for. Teams that prospect in bursts pay for this twice: once in wasted credits during a quiet month, and once in blocked reps during a busy one.
You give up cheap phone numbers. At 10 credits each against 1 for an email, a phone-led motion runs through an allowance ten times faster, and a wrong number costs the same as a right one. If dialing is your primary channel, measure connect rate rather than return rate during the trial, because a returned number that does not ring is a credit spent on nothing.
You give up a settled view on data accuracy. The evidence genuinely conflicts: 4.2 on G2 from more than 1,147 reviews per MarketBetter, G2 reviewers praising accuracy, and an eight-month user on Reddit reporting under 50 percent on email and worse on phone. Nobody can resolve that for your market from the outside, so the burden lands on your 30-day trial. Test against a second provider on the same 100 contacts and pick on cost per usable contact.
You give up multichannel outreach. La Growth Machine's review notes LeadIQ is built for one channel, and that is the honest scope: capture and sync, with the sending done elsewhere. If you want data and sequences on one invoice, that is a different purchase, and our Clay against Apollo.io comparison covers how two of the bigger list-building options handle it.
How LeadIQ compares
The five options below are not interchangeable, and the thing that separates them is what each one meters. LeadIQ meters credits with phone numbers at ten times the cost of an email, and caps self-serve at five users. Apollo.io meters seats and bundles sequencing, which is the main reason a team picks it over LeadIQ: one invoice instead of two. Lusha meters seats as well and sits closest on the pure contact-capture job. Kaspr is the European specialist and prices in euros rather than dollars, so its column is not a currency-converted comparison. ZoomInfo Sales quotes everything and is bought for coverage and account-level data rather than for rep speed. Match the metering model to how your team works before you compare the numbers, and read the last column twice.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| LeadIQ | Small SDR pods capturing from LinkedIn into an existing sequencer | Free tier, then $20 to $290.25 a month on monthly billing, up to five users | Above five users, on phone-heavy motions at 10 credits a number, and when credits reset mid-month |
| Apollo.io | Teams that want contact data and sequencing on one invoice | Free tier, then $49 to $119 per user per month billed annually | Data volume is credit-metered on top of the seat, so the published seat rate is not the whole cost |
| Lusha | The closest like-for-like on LinkedIn contact capture | Free tier, then $37.45 to $299.95 a month billed yearly | The step up to Premium is steep and Scale is quoted, so growth is where the budget goes |
| Kaspr | European mobile numbers, with pooled credits that roll over | Free tier, then €45 to €79 per user per month billed annually, priced in euros | Coverage outside Europe, and renewal terms draw consistent complaints |
| ZoomInfo Sales | Enterprise data coverage including account-level and intent signals | Custom quote at every tier | No published rate and no self-serve entry, so a four-person team cannot price it without a sales cycle |
What to test in a LeadIQ trial
Any plan can be tried free for 30 days, and the free tier gives one user 50 credits a month indefinitely. Given that the evidence on data accuracy conflicts, spend the whole trial on one question: what does a usable contact cost you here compared with your incumbent? Run it as a paired test, same list, same week.
- Build a list of 100 real target contacts in your actual territories, then split it so LeadIQ and one rival provider both run the same 100. A single-vendor trial cannot produce a comparison.
- Score emails and phone numbers separately. Record bounce rate for email and connect rate for phone, rather than whether a value was returned, because a returned number that does not ring still cost 10 credits.
- Divide the credits spent by the usable contacts produced. That figure, cost per usable contact, is the only number that settles this purchase, and it is the one a vendor will never quote you.
- Time a rep adding ten prospects to a sequence end to end. Capture speed is the product's actual claim, so measure it against how long the same task takes today.
- Check how unverified contacts are marked and whether credits are charged for them. Ask in writing, because the answer changes your cost per usable contact.
- Test duplicate handling against your CRM with contacts you know you already own, and confirm field mapping into both the CRM and the sequencer. Salesforce duplicate detection sits on Enterprise, so test what the plan you are buying does.
- Size your monthly credits from the trial's consumption, weight it for your worst week rather than your average, and confirm whether your account is on Universal Credits before you commit to a volume.
- If you are over five users, ask for the Enterprise quote in credits and users and compare it against the published slider at the same volume. A quote that comes back higher per credit than Pro is a question, not a given.
LeadIQ questions buyers ask
What is LeadIQ used for?
Capturing prospects from LinkedIn and the web, verifying their contact details, and pushing them into a CRM or sales engagement tool. It is a research-to-outreach shortcut for SDRs rather than a database you query or a sequencer you send from.
How does LeadIQ work?
A browser extension sits on LinkedIn and websites. A rep opens a profile, LeadIQ returns the email or phone number it holds, and the contact syncs to your CRM or sequencer. Each lookup spends credits: one for an email, ten for a phone number, eleven for both.
Is LeadIQ trustworthy?
It is widely used and well rated on G2, but some users report poor data accuracy. Test on your own list.
How much does LeadIQ cost?
Per LeadIQ's pricing page (September 2026), Free is $0 for 1 user and 50 credits a month. Pro is priced by credit volume for up to 5 users; its calculator shows $20 a month for 200 credits up to $290.25 for 6,750 credits on monthly billing, 25 percent less billed annually, though some third-party guides cite about $200 a month, so confirm at checkout. Enterprise is a custom annual quote. An email costs 1 credit and a phone number 10.
What kind of companies use LeadIQ?
B2B sales teams with SDRs who prospect on LinkedIn, often alongside a sales engagement platform.
Does LeadIQ have a free plan?
Yes. Per LeadIQ's pricing page, the Free plan includes 1 user and 50 credits a month, and any plan can be tried free for 30 days. At 10 credits per phone number, 50 credits covers about 5 mobile numbers or 50 emails.
Is there a free alternative to LinkedIn Sales Navigator?
Not a direct one, because Sales Navigator sells search and network access rather than contact details. For the contact data half of the job, LeadIQ, Kaspr and Lusha all run free tiers, though each meters them tightly: LeadIQ allows one user and 50 credits a month, and Kaspr five phone and five direct email credits.
What are the best LeadIQ alternatives?
ZoomInfo and Cognism for broader data coverage, Apollo.io for data plus sequencing, and Lusha or Kaspr for lighter LinkedIn-focused capture.