Logik.ai pricing, features and alternatives
Logik.ai is worth evaluating when you sell configure-to-order products and reps or customers keep quoting combinations that cannot be built. It publishes no pricing, and since ServiceNow completed its acquisition in May 2025 the configurator is sold through ServiceNow's sales team with no price list from either company and no reliable third-party benchmark we could find. The ownership change, not the engine, is the open question.
The short answer
Buy Logik.ai if invalid configurations cost you rework, delivery delays or margin, you run Salesforce CPQ or ServiceNow and want a stronger configuration layer on top, and you have somebody who can own product rules for years rather than months. Reviewers credit the rules engine for handling dependencies and constraints that simpler quoting tools cannot.
Skip it if your catalogue is bundles and discounts, which a standard CPQ handles, or if you are a small team without budget for rule modelling and implementation. Skip it for now if you need roadmap certainty, because the product became part of ServiceNow in 2025 and the Salesforce story is still settling.
Where Logik.ai fits
Logik.ai, formerly Logik.io, is a product configuration engine rather than a quoting suite. Per its AppExchange listing it began as an advanced configurator on top of Salesforce CPQ and Commerce Cloud, and that heritage describes the job it does: as a rep or a buyer builds a product, the engine checks which options are valid together and refuses the combinations your factory would reject. A FitGap review describes rules-based configuration handling complex product dependencies and constraints, and a G2 reviewer calls it easy to use and integrate into their workflow.
The fit test is the shape of your catalogue, not its size. Manufacturers and complex B2B sellers with many options and compatibility rules are the group this suits, and the trigger for buying is usually a count: how many quotes a quarter had to be reworked because somebody configured something that could not be built. If you can produce that number, the business case writes itself. If you cannot, you are buying a configuration engine to solve a pricing or an approvals problem, and our CPQ RFP template is the cheaper way to find out which problem you have.
Ownership changed and it changes the buying conversation. ServiceNow announced the acquisition in April 2025 and completed it in May 2025, and G2 now lists the reviews under ServiceNow CPQ. You are therefore evaluating a component of ServiceNow's quoting strategy as much as a standalone configurator, which affects three things: who sells it, who supports it, and what the Salesforce-side roadmap looks like in two years. Ask all three in the first call and get the answers in writing, because the demo will not raise them.
Salesforce customers have one more question to settle. The product was built to extend Salesforce CPQ and Commerce Cloud, so confirm what the connector costs now, who supports it, and how configured products pass into quotes and orders. Ask specifically what breaks when either side changes a field, since that is the maintenance you inherit. If the answer is vague, price Salesforce Revenue Cloud in parallel at its published $150 to $200 per user per month so you have a same-stack alternative with a number attached.
Rule ownership is the cost nobody quotes. Configuration engines deliver value only after detailed product modelling, and that modelling has to be maintained every time a product line changes. Decide who owns it before you sign: a named person with the product knowledge, the training and the time. Teams that outsource rule modelling to an implementation partner and never bring it in-house end up paying for a change request every time engineering adds an option. The wider category sits in our CPQ software comparison, and our quote-to-cash process checklist shows where configuration sits in the chain you are buying into.
Logik.ai pricing
There is no price to report and no benchmark to borrow. Our September 2026 check found neither Logik.ai nor ServiceNow publishing a price list for the configurator, and we found no reliable third-party price benchmark for it either, which is unusual: most quote-only vendors in this catalogue at least have buyer-reported data behind them. So this section describes the quote rather than estimating it, and any figure you are shown should be treated as specific to your configuration scope until proven otherwise.
Six things drive the proposal, and only the first is about the software you are buying.
- How complex your product rules are. This is the real meter: the number of options, dependencies and constraints you need modelled, which is also what sets the implementation effort.
- How many product lines and channels you configure, including rep-led quoting and self-service commerce. Each channel is a separate experience to design and test.
- Whether you buy it alongside other ServiceNow products, such as ServiceNow CPQ and Sales and Order Management, since the configurator now sits inside that portfolio.
- Platform licensing if you are not already a ServiceNow customer. Ask whether any platform entitlement is required and what it costs on its own.
- The Salesforce connector, if you run Salesforce CPQ or Commerce Cloud. Get its cost and its support owner named, because that is the integration most affected by the ownership change.
- Implementation partners to model configuration rules, plus ongoing rule maintenance when products change. These are services lines, they recur, and they are often larger than the licence in year one.
With no published rate and no benchmark, your only bargaining position is a competing proposal and a tight scope. Price one full CPQ suite and one configuration-focused alternative against the same hard product line, and make each vendor quote licence, implementation and three years of rule maintenance separately. Ask which partners are certified today and how implementation is priced, because that answer has changed since the acquisition. How we review software sets out why we will not publish an estimate for a vendor that publishes nothing.
What Logik.ai gives up
You give up any price signal at all. Nothing is published, and unlike most quote-only vendors there is no buyer-reported benchmark to anchor against, so your first proposal arrives with no context. That is the strongest argument for running two vendors in parallel rather than in sequence.
You give up roadmap certainty for Salesforce customers. The product was built to extend Salesforce CPQ and Commerce Cloud and is now owned by a company selling its own quoting stack. Nothing about that is sinister, and nothing about it is reassuring either. Ask for the Salesforce-side commitment in writing with dates, and discount any answer that is a direction rather than a date.
You give up a quick start. Configuration engines need detailed product modelling before they return anything, so the gap between signature and value is measured in product lines modelled rather than weeks elapsed. Plan for your hardest line first, since the easy ones prove nothing.
You give up a single support relationship if you are a Salesforce shop. The configurator sits with ServiceNow, your quoting sits with Salesforce, and a field change on either side can break the handover. Establish who you call before you need to call anyone.
You give up the option of nobody owning the rules. Product rules are a living asset, and whoever owns them needs the product knowledge to be right and the authority to say no. Without that person the model drifts away from what engineering builds, which is the failure mode of every configurator ever bought.
How Logik.ai compares
Three of the five options below quote everything, which is the norm for configuration-heavy CPQ. The split that decides the shortlist is whether you need a configurator or a suite. Logik.ai, Experlogix CPQ and PROS Smart CPQ are configuration-first, with PROS adding pricing optimisation on top. Salesforce Revenue Cloud and Oracle CPQ are suites that bring their own quoting, approvals and order handling, and they publish per-user rates, which makes them the only rows you can budget without a call. Oracle's list is also a warning about how these deals are assembled: the base service, the channel user, the Salesforce connector and the test environment are all separate lines.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| Logik.ai | Configure-to-order sellers whose product rules defeat standard CPQ | Custom quote; no published rate and no third-party benchmark | Needs heavy product modelling, an owner for the rules, and clarity on the Salesforce roadmap after the ServiceNow acquisition |
| Salesforce Revenue Cloud | Salesforce shops that want quoting and configuration from one vendor | $150 to $200/user/mo billed annually | Per-user pricing adds up across a large sales org, and configuration depth is the thing buyers test against specialists |
| Oracle CPQ | Oracle-centric manufacturers with complex catalogues | $240/hosted named user/mo base, plus $35/channel user/mo and $5/user/mo for the Salesforce connector | Every component is a separate line, including $995/mo per shared test environment, so the real total is an assembly job |
| PROS Smart CPQ | Teams where pricing optimisation matters as much as configuration | Custom quote; no published rate | You are buying a pricing science platform too, which is more change management than a configurator alone |
| Experlogix CPQ | Manufacturers on Microsoft stacks | Custom quote; no published rate | Quote-only, and the fit case is strongest where Dynamics is already the system of record |
What to test in a Logik.ai pilot
Evaluations are sales-led, so ask for a scoped pilot on one product line and choose the line that causes the most rework. A pilot on a simple catalogue proves nothing: every configurator handles simple catalogues. Design each step below to end in a count you can put in a business case, and use the pilot to interrogate the ownership change while you have attention.
- Model your hardest product line and count the rules it takes. That count is your implementation estimate and your maintenance load, and it is the single most useful number the pilot can produce.
- Count how many quotes in the last two quarters were reworked because of an invalid configuration, then re-run those configurations through the pilot and see how many it would have caught.
- Push a configured product into a quote and an order, then change a field on the CRM side and see what breaks. Do it in both directions.
- Put the buyer-facing guided flow in front of a real customer scenario rather than a rep demo, and watch where somebody without product training gets stuck.
- Ask who maintains the rules after go-live, what training they need, and have the vendor cost that training. Then ask the same question about the implementation partners certified today.
- Get the commercial shape in writing: licence, implementation and three years of rule maintenance as separate lines, whether ServiceNow platform licensing is required, what the Salesforce connector costs and who supports it, and the roadmap commitment for Salesforce CPQ customers with dates attached.
Logik.ai questions buyers ask
What does Logik.ai do?
It is a configuration engine that helps sellers and buyers build valid product configurations and pass them into quotes and orders.
Who owns Logik.ai?
ServiceNow. It completed the acquisition in May 2025 after announcing it in April 2025, and G2 now lists its reviews under ServiceNow CPQ.
How much does Logik.ai cost?
Logik.ai pricing is by quote through ServiceNow, which does not publish a price list. Costs depend on configuration complexity, product lines, and channels (checked September 2026).
Does Logik.ai work with Salesforce CPQ?
It was built to extend Salesforce CPQ and Commerce Cloud, per its AppExchange listing. Confirm current support terms for Salesforce customers after the acquisition.
Is there a free trial for Logik.ai?
Evaluations are sales-led. Ask for a scoped pilot on one of your product lines.
Who are the main competitors to Logik.ai?
Salesforce Revenue Cloud, Oracle CPQ, and PROS Smart CPQ are common comparisons. Experlogix CPQ comes up for manufacturers on Microsoft stacks.
How much does CPQ cost?
It splits between published per-user rates and quote-only platforms. Salesforce Revenue Cloud lists $150 to $200 per user per month billed annually and Oracle CPQ lists $240 per hosted named user per month, while configuration-first tools including Logik.ai, PROS Smart CPQ and Experlogix CPQ quote every deal.