Qualified pricing, features and alternatives
Qualified is worth buying when you run Salesforce, your website already brings in high-intent traffic, and somebody is paid to respond to it live. Two facts shape the decision this year: it publishes no prices, listing Premier, Enterprise and Ultimate as quoted tiers, and Salesforce completed its acquisition of Qualified in April 2026, so the contract question now includes your Salesforce relationship.
The short answer
Buy Qualified if steady inbound traffic reaches your pricing and demo pages, reps or SDRs can respond during business hours, and marketing ops can own playbooks, routing and the AI agent configuration. G2 reviewers praise its support and implementation help, which matters because this is a product that has to be configured into an existing motion rather than switched on.
Skip it if website traffic is low and most pipeline comes from outbound, if you are a small team without capacity to staff live conversations, or if what you need is form-based lead routing rather than live engagement. A review breakdown from Breakout puts the trade-off plainly: Qualified works well for teams that can afford the infrastructure and attention it demands, less so for smaller or leaner ones. For form routing and booking, compare Chili Piper and Default instead.
Where Qualified fits
Qualified fits a B2B company whose website is already a pipeline source and wants to stop losing the visitors who were ready. The product combines live chat, voice calls, an AI SDR agent called Piper, and routing of high-intent visitors to reps, and it now markets itself as an agentic marketing platform built on Salesforce. SoftwareReviews describes live view, live chat and voice calls, with the AI agent handling conversations when reps are not available. That last clause is the honest description of what you are buying: coverage, in both senses.
The dependency that decides success is staffing rather than software. Reviews summarized by Breakout say smaller or hybrid teams may struggle to staff and maintain it, and reviewers describe it as working best for teams that can dedicate infrastructure and attention. So settle two questions before the contract: who answers a chat at 4pm on a Thursday, and who owns the playbooks when that person is on holiday. A conversational platform with nobody on the other end converts worse than a form.
It is a Salesforce product in architecture as well as in ownership, which cuts both ways. Routing rules are expected to use your account ownership data and meetings are expected to book on the right rep's calendar, so the quality of your Salesforce account ownership is the ceiling on the quality of the routing. If your account owner fields are stale, Qualified will route confidently to the wrong rep, and that failure looks like a product defect while being a data problem. Write the rules down first with our lead routing rules template, because a routing tool can only enforce a policy somebody agreed.
The ownership change is now a commercial fact rather than news. Salesforce signed a definitive agreement in December 2025 and completed the acquisition in April 2026, according to Salesforce's Form 10-Q, and Salesforce says it plans to fold Qualified into Agentforce Sales and Agentforce Marketing. For a buyer that raises questions a demo will not answer: whether Qualified can still be bought on its own contract or only alongside Salesforce licences, how renewals will be handled, and what happens to your configuration if the product is absorbed into a different SKU. Ask all three in writing and keep the answers.
Handoff design is where the AI agent either earns its place or creates work. Piper handles website conversations and qualification, so ask how it answers product questions, when it hands off to a human and how its conversations are logged against the lead record. Then agree the threshold internally, because an agent that hands off everything is a chat widget with extra steps and one that hands off nothing will answer a pricing question wrongly in front of a buyer. Our lead lifecycle stage definitions are the place to pin down what counts as qualified before you configure something to decide it.
Qualified pricing
Qualified does not publish prices. Its pricing page says it builds a plan customized to your pipeline needs and lists three tiers: Premier, Enterprise, which adds enterprise-grade APIs and custom cookie and data retention policies, and Ultimate, which adds multiple agent profiles and multiple production instances. The product is sold as Piper, an AI SDR agent that engages inbound website visitors, so there is no seat count to multiply and no entry rate to read off a page. Our September 2026 check confirmed all three tiers remain quote-only.
Building the business case without a rate
With no published price, the only honest way to size this is from the meetings side. If 2,000 high-intent visitors a month reach your pricing and demo pages and Piper books 2 percent of them, that is 40 meetings a month, and 40 x 12 = 480 meetings a year. Run your own numbers through that shape, then compare the annual quote with what 480 meetings would cost you from SDR headcount or paid channels. That is the comparison a CFO will accept, and it is the one Qualified's own ROI framing invites.
For an outside reference point on what adjacent inbound tooling costs, Chili Piper publishes Routing and Scheduling at $15,000 a year, which is $1,250 a month, and Experiences at $42,000 a year, with ChiliCal at $12 per user per month. Those are Chili Piper's rates for a narrower job, booking and routing rather than live conversation, and they tell you what the floor of this budget conversation looks like.
Default lists Growth at $15,000 a year and Scale at $36,000, with rep seats as an add-on at $540 per user per year for routing and scheduling or $240 for scheduling only. Those figures come from Default's own pricing page as we last read it and we have not independently verified them, so confirm before you quote them at anyone. The point of including them is the shape: inbound routing at the mid-market end is a five-figure annual commitment before anybody staffs a live chat.
So if your Qualified quote comes in well above that band, the extra has to be paid for by meetings the routing tools would not have booked, which is exactly what the 480-meeting arithmetic is for. Run it on last quarter's real traffic rather than a target.
Six things shape the proposal, and the last one is new this year.
- Traffic or conversation volume, since the value case is pipeline from your website rather than seats. Establish which metric the quote is based on and what happens when you exceed it, because an overage rate you did not negotiate is a renewal you did not plan.
- Which tier your requirements force. Enterprise-grade APIs and custom cookie and data retention policies sit above Premier, and if your privacy review requires a retention policy you have written, the tier is chosen for you before price is discussed.
- The number of agent profiles and production instances, which is the Ultimate tier's distinction. A company running separate motions by region or product line needs more of both, so count them before the first call.
- How the AI SDR, chat and routing are packaged relative to each other. Ask for the price of each rather than one blended figure, so you can tell what you would drop if the budget halved.
- Implementation and playbook work. G2 reviewers credit the implementation help, which is another way of saying this is not a self-serve product, so get the services scope named and bounded.
- How the contract ties to Salesforce now that the acquisition has closed. Whether Qualified is purchasable standalone, how it renews, and whether it is heading into an Agentforce SKU are commercial questions with budget consequences.
Get five things in writing before signature: the metric the price is based on and the overage rate, the tier your privacy and data retention requirements force, the number of agent profiles and instances included, the implementation and playbook scope, and the answer to the Salesforce contract question. Ask what happens to conversation history and playbook configuration if you do not renew. Our SaaS contract negotiation checklist covers the clause-level version, and how we check vendor pricing explains why a quote-only vendor gets no price table on this site.
What Qualified gives up
You give up knowing what it costs, and you give up the seat-based arithmetic that usually substitutes for it. All three tiers are quoted, the price is shaped by traffic or conversation volume rather than headcount, and the tier you need may be decided by a privacy requirement rather than a feature preference. Build the meetings-side business case first so the proposal has something to be judged against.
You give up the low-traffic case entirely. Reviewers are direct that low-traffic sites will struggle to justify the cost, and the arithmetic agrees: a conversion tool applied to a hundred visitors a month has almost nothing to convert. If your pipeline is outbound, this is the wrong purchase no matter how good the demo is.
You give up a quiet rollout. This is a product that demands attention: playbooks, routing rules, agent configuration and live coverage all need an owner, and reviewers say smaller or hybrid teams may struggle to staff and maintain it. Name the owner before signature, because the most common failure mode here is a well-configured platform nobody tends after month two.
You give up independence from Salesforce, in two senses. Architecturally, routing and meetings lean on your Salesforce account ownership data, so the tool inherits whatever state that data is in. Commercially, Salesforce completed the acquisition in April 2026 and says it plans to fold the product into Agentforce Sales and Agentforce Marketing, which makes your Qualified contract part of a larger relationship whether you wanted that or not.
You give up the simpler option if form routing was the actual requirement. Plenty of teams evaluating conversational platforms needed a visitor to pick a time and land on the right rep's calendar, which Default and Chili Piper do at published prices without anybody staffing a chat. Our Default and Qualified comparison is the head to head for that decision, and our sales tool ROI calculator will tell you quickly whether live coverage is worth the difference.
How Qualified compares
The split here is live engagement against form routing, and most shortlists mix the two by accident. Qualified and Drift were the conversational pair, and Drift is no longer a live option: Salesloft announced a gradual sunset in March 2026 and is referring Drift customers to 1mind, which is why former Drift customers are now a common source of Qualified evaluations. Default and Chili Piper compete on getting an inbound form to the right rep's calendar at published prices. RevenueHero is the cheapest published entry to the same scheduling job. Published figures trace to our September 2026 pricing check, except Default's, which are from its own pricing page and not independently verified.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| Qualified | Salesforce teams with high-intent traffic and staff to answer it live | Custom quote at Premier, Enterprise and Ultimate | Needs traffic, staffing and marketing ops attention, and the contract now sits inside Salesforce |
| Chili Piper | Booking meetings from inbound forms with published pricing | Routing and Scheduling $15,000/yr; Experiences $42,000/yr; ChiliCal $12/user/mo | No live conversation layer, and the entry commitment is a five-figure annual deal |
| Default | Inbound routing and scheduling without staffing live chat | Growth $15,000/yr, Scale $36,000/yr, listed but not independently verified | Rep seats are an extra line, and the figures above need confirming with the vendor |
| RevenueHero | Small teams that want inbound scheduling at the lowest published rate | Inbound Essentials $79/mo + $25/user/mo yearly; Lite $15/user/mo | Scheduling rather than conversation, with enrichment and spam prevention as paid add-ons |
| Drift | Nobody new. Salesloft announced a gradual sunset in March 2026 | Legacy contracts only; custom quote | It is being retired, and customers are being referred to 1mind |
What to test in a Qualified pilot
Qualified sells through a sales-led process, so ask for a pilot and scope it to your highest-traffic pages rather than the whole site. Every step below should produce a number for the business case, and the ones that matter are about routing accuracy, staffing and the contract.
- Measure your own baseline first: high-intent sessions a month on pricing and demo pages, and the meetings you book from them today. Without that figure the pilot has nothing to be compared against.
- Run the pilot on those pages for a month and count meetings booked, meetings held and opportunities created. Hold held meetings as the headline number, because booked meetings flatter every tool in this category.
- Test account identification against a list of your real target accounts and record the hit rate. Then check how fast a rep is alerted when one of them lands.
- Route a visitor from an account whose Salesforce owner is deliberately stale and see where it goes. That is the failure you will live with, so find out now whether the tool or your data is the thing to fix.
- Ask Piper your five hardest product and pricing questions as a prospect would, and log every answer. Then agree where the handoff threshold sits and reconfigure it.
- Check how a Piper conversation is logged against the lead and account record, and whether a rep picking up the thread can see what was already said.
- Staff the pilot the way you would staff production, including one week where the owner is away, and record response times. The gap between those two weeks is your real operating risk.
- Settle the commercials during the pilot: the pricing metric and overage rate, the tier forced by your data retention policy, agent profiles and instances included, whether Qualified is purchasable on its own contract post-acquisition, and your export rights on conversation history.
Qualified questions buyers ask
What does the company Qualified do?
Qualified sells software that helps B2B companies turn website visitors into pipeline, using live chat, voice, an AI SDR agent, and routing tied to Salesforce.
What is Qualified used for?
Engaging high-intent website visitors in real time, qualifying them, and routing or booking them with the right sales rep.
How much does Qualified cost?
Qualified does not publish pricing. Its Premier, Enterprise and Ultimate plans are quoted per customer. Since Salesforce completed its acquisition in April 2026, ask how pricing ties to your Salesforce contract.
Is there a free trial for Qualified?
Qualified sells through a sales-led process. Ask for a pilot scoped to your highest-traffic pages.
Who are the main competitors to Qualified?
Drift was the most direct competitor for conversational marketing, but it is being sunset, so former Drift customers are now a common source of Qualified evaluations. Default and Chili Piper compete on inbound routing and scheduling.
Is Qualified a Salesforce company?
Yes. Salesforce signed a definitive agreement to acquire Qualified in December 2025 and completed the acquisition in April 2026, according to Salesforce's Form 10-Q. Ask whether Qualified can still be bought on its own contract or only alongside Salesforce licences, and how renewals will be handled.
Why did Salesforce buy Qualified?
Salesforce says it plans to fold Qualified into Agentforce Sales and Agentforce Marketing, and Qualified's product is an AI SDR agent that engages inbound website visitors and routes them into Salesforce. For buyers, the practical question is what happens to your configuration if the product moves into an Agentforce SKU.