Bosh pricing, features and alternatives

The short answer

Buy Bosh if you have a defined ICP, outbound copy that already books meetings when humans send it, and AEs with room for more first conversations. It pairs outreach with booking in one flow, so a positive reply can reach a calendar without waiting on a person, which is the specific gap it fills.

Skip it if nobody will own deliverability and domain health once sending volume rises, because automated outreach at volume is how sender reputation gets spent. Skip it too if you are pre-product-market-fit or selling into a small relationship-driven market, where automating an unproven message produces more unanswered email and one bad send can cost a named account.

Where Bosh fits

Bosh is an AI BDR agent built on the Relevance AI platform, and it sits in our AI SDR software directory alongside the agent-style products it gets quoted against. Its job is narrow: automate top-of-funnel outreach and book the meeting. That makes the fit test narrow too. It belongs in a team where SDR hiring is the bottleneck, the ICP is written down, and AEs have calendar space they are not filling today.

The prerequisite buyers skip is a message that already works. An AI SDR is a bet on output quality rather than on a feature list, and the three questions that decide it are whether the copy sounds like your company, whether it reaches inboxes, and whether the meetings your AEs sit through are ones they would have wanted. None of those are answered by a demo. All three are answered by reading output: pull fifty generated messages before anything sends, and check each one for factual accuracy about the prospect, for tone, and for whether your best SDR would be comfortable putting their name on it.

Somebody has to own the thing weekly. Prompts, lists and sequences need tuning, and the moment volume goes up, sender reputation becomes a job rather than a setting. If that name is not in the project plan, the honest alternative is to keep humans writing and automate only the sending, which is what Instantly and Smartlead are for at published per-seat rates. Choosing that route is not a failure of nerve: it keeps the copy under your control and puts the automation where it carries less brand risk.

The evidence problem deserves its own paragraph, because it changes how you should buy. We found little third-party review data on Bosh in our sources, which is unusual even in this young category. Treat vendor numbers on reply rate and booking rate as hypotheses rather than findings, ask for references at your company size and in your market, and weight your own pilot data far more heavily than you would when evaluating a product with hundreds of public reviews. Design the AI's sales cadence the way you would for a new hire, with touches, channels and spacing written down in advance, so the pilot tests a plan rather than a default.

What Bosh replaces cleanly: the outreach and follow-up work on segments that currently get no coverage at all because you have not hired for them. What it does not replace: the judgement that decides which segments are worth working, the AE conversation itself, or the person who notices that a sequence has started sounding wrong. Teams that treat it as added capacity on a proven motion tend to get a readable result in six weeks. Teams that treat it as a replacement for the motion tend to get a deliverability incident.

Bosh pricing

Bosh publishes no prices at all. Our September 2026 check found the Salesforge tools directory listing it as custom pricing based on business requirements, and nothing on the Relevance AI side that puts a number against the agent. That matters more here than it does with most quote-only vendors, because in this category the billing unit itself varies by vendor: some charge per seat, some per contact worked, some per meeting booked, some per agent run. Settle the unit before you discuss the number, or you will be comparing proposals that are not the same shape.

Six things move the number that comes back, and the first one is the question most buyers forget to ask.

1. The billing unit. Leads worked, meetings booked, messages sent and agent runs produce wildly different bills from the same campaign, and the unit decides who carries the risk if output quality drops. A per-meeting unit puts that risk on the vendor; a per-run unit puts it on you.
2. Volume limits and overage. Ask what happens at the ceiling of your plan in month two of a good quarter, and get the overage rate in writing rather than the reassurance that it can be sorted out later.
3. Sending infrastructure. Find out which domains and inboxes the campaigns run on, who buys them, and who manages warm-up. Mailboxes and domains are a real line item in outbound programmes, and the answer also tells you who is accountable when reputation slips.
4. Data and enrichment. If contact data is bundled, ask what source it comes from and what the refresh cycle is. If it is not bundled, that is a second vendor and a second invoice.
5. Pilot length and pilot volume. A pilot too small to produce a readable number of meetings is a demo with extra steps. Agree the volume that makes the result statistically useful before the contract, not after.
6. Contract term and the exit. Agent products in this category are young, and a two-year commitment on a hypothesis is a different risk from a two-year commitment on a proven tool.

What a published AI SDR rate looks like

Because Bosh gives you nothing to anchor on, borrow an anchor from a competitor that publishes. AiSDR lists $900 a month for 800 contacts, which is $10,800 a year, and that is a real vendor rate rather than a buyer-report estimate. Use it two ways. First, as a sanity check: a Bosh quote several times that figure needs to be justified by something you can name. Second, as the denominator in the only comparison that settles this purchase, which is cost per qualified meeting. Divide the annual cost by the qualified meetings the pilot produced, then run the same division against a loaded human SDR salary. If the AI number is not clearly better, the capacity argument is the only argument left, and capacity is worth paying for only when AEs have calendar space to fill.

Bosh pricing is a negotiation, so the preparation is the price. Get the billing unit, the volume ceiling, the overage rate, who owns the sending domains, whether data is included, and the pilot terms in writing before you sign anything. Ask what happens to the sequences and the reply history if you leave. Our sales tool ROI calculator is where the cost-per-meeting arithmetic belongs, and how we review software explains why a quote-only vendor with thin public review data gets no price table on this page.

What Bosh gives up

You give up knowing what it costs before you talk to a salesperson, and you give up knowing what you are being billed for. With no published rate and a variable billing unit, the first proposal is an opening position rather than a price. Hold a second quote from a vendor that publishes so you have something to compare against, and ask for the unit and the overage rate as separate written lines.

You give up independent evidence. Public review data on Bosh is scarce in our sources, so the usual safety net of reading a few hundred strangers' complaints is not there. That pushes the burden onto references and onto your own pilot, and it means you should run the pilot longer than feels necessary. Four to six weeks against a control group is the minimum that produces a number you can defend.

You give up a measure of control over your brand voice and your domain reputation. Automated outreach at volume can spend both, and the damage is slow to appear and slow to repair. Read output samples weekly rather than monthly, watch bounce and spam rates as closely as you watch reply rates, and agree in advance who has the authority to stop sending.

You give up the discovery work. Bosh scales a motion; it does not find one. If your messaging has not yet booked meetings when a human sent it, an agent will send more of something that does not work, faster, to a larger list. That is not a product defect, and no amount of prompt tuning fixes it. Fix the message with humans first.

You give up a self-serve trial, as far as our sources show. Nothing confirms one, so every evaluation starts with a sales conversation and continues only if you ask for a structured pilot and scope it yourself. Our software pilot plan template is the document to arrive with, because a pilot the vendor scopes will be sized to look good rather than sized to be readable.

How Bosh compares

Four of the five options below refuse to publish a rate, which is the state of the AI SDR category rather than a quirk of Bosh. The split that decides a shortlist is not feature depth: it is how much of the writing you are willing to hand over. Bosh, 11x and Artisan are agent products that write and send and book. AiSDR sits in the same lane but publishes a rate, which makes it the useful price anchor. Instantly is the honest answer for a team that wants humans writing the copy and software doing the sending, at a fraction of the cost and with the brand risk staying where you can see it. The price column says custom quote where that is the truth, because an invented figure for a quote-only vendor is worse than a blank. Read the last column twice: every one of these breaks somewhere, and what matters is whether it breaks where your team works.

What to test in a Bosh pilot

There is no confirmed self-serve trial, so you have to ask for a pilot and scope it yourself. Run it against a control group rather than against last quarter's memory: the same list segment, a human SDR on one half and the agent on the other, for four to six weeks. Every step below is designed to produce a number you can put in a business case.

1. Agree the billing unit, the volume ceiling and the overage rate in writing before the pilot starts, so the invoice at the end is not itself a finding.
2. Read fifty generated messages before a single one sends. Check factual accuracy about the prospect, check tone, and ask your best SDR whether they would sign them. A no here ends the evaluation cheaply.
3. Split one real list segment in half, put a human SDR on one side and the agent on the other, and run both for four to six weeks. Compare qualified meetings and pipeline created, never emails sent.
4. Test the reply paths that decide whether this is usable: a real objection, a genuine product question, an out-of-office, and a prospect who asks for something the agent cannot know. Establish exactly when a human takes over and how they are told to.
5. Check that every touch and every booked meeting lands in the CRM with source attribution, and that you can report on AI-sourced pipeline as its own segment. If you cannot separate it, you cannot evaluate it at renewal.
6. Have your AEs grade the meetings the agent booked against meetings from your human SDRs, blind if you can manage it. That grade, not the booking count, is the result.
7. Watch bounce rate, spam placement and domain reputation across the whole pilot, and record who is responsible for pausing sending if any of them moves.
8. Divide the quoted annual cost by the qualified meetings produced, then do the same arithmetic against a loaded SDR salary. That ratio is the business case, and $10,800 a year for a published competitor rate is the sanity check sitting next to it.

Bosh questions buyers ask

What is Bosh AI SDR?

Bosh is an AI SDR platform built to automate top-of-funnel outreach and book meetings for sales teams.

How much does Bosh cost?

Bosh does not publish pricing. Ask what the pricing unit is and compare cost per qualified meeting against other AI SDR tools, such as AiSDR at $900 a month for 800 contacts, and a human SDR.

Can Bosh replace human SDRs?

It can cover some outbound volume, but most teams should run it alongside humans first and compare meeting quality before cutting headcount.

What are the alternatives to Bosh?

11x, Artisan, and AiSDR are the most common AI SDR comparisons. Teams that want more control over sending often use tools like Instantly or Smartlead with human-written sequences.

Is there a free trial of Bosh?

Our sources do not say. Ask Bosh directly about trial or pilot terms and whether the pilot volume is enough to judge meeting quality.

Related

If Bosh is on your shortlist, pilot at least two agents rather than one. 11x and Artisan are the most visible comparisons, and our 11x against Artisan comparison covers the ground buyers ask about most. AiSDR is worth a quote purely because it publishes a rate you can anchor on. The full set sits in our AI SDR software directory, teams that would rather keep humans writing should price Instantly for cold email at volume, and our pipeline generation plan template is where the pilot targets belong before a vendor sets them for you.

Bosh sits in our AI SDR Software directory.